Today’s Athlete Marketing Headlines

Oct 17

Posted on
Oct 17, 2014

Giants Players Face Cowboys, Ebola Fears In Dallas This Weekend
(FOX Sports) Earlier this week, Giants players and staff were given a fact sheet, prepared by the Duke Infection Control Outreach Network, outlining the basics about Ebola.

“Our athletic trainers and team physicians have been briefed on the scope of the Ebola-virus disease,” Pat Hanlon, Giants senior VP of communications, said in an email to the New York Post. “We have distributed a fact sheet to our employees and distributed similar information to our players electronically.” READ MORE

Euro 2016 Qualifier Stopped After Drone Appearance, Riot
(Washington Post) The Albanian national soccer team traveled to Belgrade for the first time since 1967 to play Serbia in a European Championship qualifying match on Tuesday. It ended early when riots broke out in Belgrade’s Partizan Stadium, which visiting fans had been banned from entering, after someone decided to fly a drone carrying a pro-Albanian flag over the pitch.

The flag showed a map of “Greater Albania,” an area that includes territory within Albania, Serbia, Montenegro, Macedonia, northern Greece and the autonomous region of Kosovo, which the Serbian government still claims. The flag also depicts the word “autochthonous” (“indigenous”), as well as portraits of Ismail Qemali and Isa Boletinim, two Albanian nationalist leaders. READ MORE

Amy Purdy, Meryl Davis Reflect On Dancing With The Stars Experience
(International Paralympic Committee) “I feel blessed to be able to go from Sochi to ‘Dancing With The Stars’ and now I’m on a speaking tour with Oprah,” Purdy said. “I’ve never could have imagined that this is what I’d be doing, but I’m so grateful for the platform to share not just my message, but the message of a lot of other Paralympians.”

“I think we learned strength in a very different capacity,” Davis said. “We both talked about embracing femininity in a different way. I think, as athletes, we often think of femininity stereotypically as a weakness and I think Dancing With The Stars really taught us to embrace femininity as a strength and an asset, which is a really beautiful thing.” READ MORE

Gritty David Eckstein Looking To Get Back In MLB
(USA Today) Thanks to Moneyball, Eckstein’s ability to “put up a tough at-bat” lost value; instead, metrics like OPS Plus and Wins Above Replacement revealed him as a merely average – or worse – offensive performer. Rather than earning platitudes for “making all the plays” despite his stature, defensive metrics gave cause to rip Eckstein for the balls he couldn’t reach, or throws he couldn’t make.

And he unwittingly became the cause célèbre in baseball’s holy war of stats vs. scouts.

“As everyone knows, I’m the worst sabermetric player to ever play the game,” he says, more with a sense of pride than defiance. READ MORE

Eric Karros Still Has His 2003 Cubs World Series Hat
(Deadspin) Karros was playing first base during the famed Steve Bartman incident during Game 6 of the 2003 NLCS. The hat was placed in his locker, awaiting the North Siders first World Series appearance since 1945. READ MORE

Ryan Whitney Gets His Wish To Play In Sochi
(SportingNews) Well …. sort of. Whitney was hoping to travel to the Russian coast to play in the 2014 Olympic Winter Games. Instead, he just signed a deal with the city’s KHL team and took to Twitter to self depricate. READ MORE

Amar’e's New Secret Weapon? Red Wine Baths
(ESPN New York) “The red wine bath is very important to me because it allows me to create more circulation in my red blood cells,” Stoudemire said after completing a three-hour practice with the Knicks on Thursday. “Plus, it’s very hot, so it’s like a hot tub. But it’s also the red wine … just kind of soothes the body.”

Stoudemire, 31, said the wine baths are mixed with water, but the majority is wine. He follows up a bath treatment with a 90-minute massage. Stoudemire also moves between a variety of tubs at different temperatures. READ MORE

Get Ready To See A Lot Of LeBron Pitching Kia
(ESPN) James previously donated Kia cars he won as a result of winning the league’s MVP award to charity, but this past summer, his business partner Maverick Carter said James — a car enthusiast — asked whether he could get the new $66,000 car to drive around.

Kia, which is entering its eighth year as the official vehicle of the NBA, happily obliged.

“It was a great call to get,” Tim Chaney, vice president of marketing at Kia Motors America, told ESPN.com. “We were not actively seeking another endorser, but LeBron told us, after driving the car around this summer, that he liked it so much, that we decided to partner with him. He brought us instant credibility.” READ MORE

Screen Shot 2014-10-17 at 10.06.39 AM
Williams, Morandini Visit The Thuzio Executive Club – Philadelphia

On Monday evening, Mitch ‘Wild Thing’ Williams and Mickey Morandini met with members of the Thuzio Executive Club to relive their experiences with the 1993 Philadelphia Phillies.
WATCH HIGHLIGHTS / JOIN THE CLUB

Young Soccer Player Chooses Neymar Over $10,000
(El Paso Times) By winning a contest sponsored by the Brazilian soft-drink Guaraná Antarctica, Rhiannon Conelley, a 16-year-old goalkeeper, will travel to Spain next year to meet Neymar. Although sweepstakes organizers have not released the date of the meet-and-greet, Conelley said she would travel to Spain with her mother and personal coach.

“It feels good. I mean to go to Spain and meet your idol, it feels awesome,” she said.

She chose the meet-and-greet with Neymar instead of the other grand prize — $10,000 in cash. READ MORE

Thuzio Updates – October 2014

Oct 2

Posted on
Oct 2, 2014

Hello Friends (cue our Jim Nantz voice),

All is well with Team Thuzio, which wraps up Quarter 3 with a new market launch, a fundraising announcement and an eye on 2015.

THE HIGHLIGHTS:

Screen Shot 2014-10-02 at 9.49.19 AM- The Thuzio Executive Club launched in Chicago on September 30th with a program that included Gary Fencik and Dan Hampton, both members of the famed 1985 Bears. The event was held at Ditka’s restaurant in Chicago and the coach himself made an appearance.

TEC has grown substantially over the past few months, something that can be seen in our feature video and redesigned website. We’ve also created a pricing structure that benefits both individuals and corporations who want to entertain top clients.

- On the speaking circuit, Tiki Barber will be speaking at the CSE Sports Marketing Symposium, presented in partnership with Sports Business Journal on October 15th. Our CEO Jared Augustine will speak on a panel at EventTech 2014 in Las Vegas next month.

- Special event pages now exist for the ‘Big Game’ in Arizona, the Men’s Final Four in Indianapolis and the All-Star Game in New York City. Those interested in the College Football Playoffs and Women’s World Cup can find decks here. If you are activating around any one of these, we should be in touch.

- We announced a $6 million Series A fundraising round in August. Read all about it, or better yet … look up in Times Square.

- If you don’t follow us on social media, check out Thuzio on YouTube, Facebook, Twitter, LinkedIn and Instagram. You can also follow our co-founder Tiki Barber on Twitter, Instagram and LinkedIn.

Your Athlete Marketing Headlines – September 23

Sep 23

Posted on
Sep 23, 2014

Screen Shot 2014-09-23 at 10.55.17 AM
Here is the latest in athlete marketing and activation from Thuzio’s New York headquarters.

The Artist Formerly Known As Ron Artest Will Sport Panda Shoes This Season
Remember when Reebok had ‘The Pump’ sneakers? This takes that concept and combines them with every Halloween costume from your childhood. No, the panda head doesn’t detach from the rest of the sneaker. Yes, I want a pair.

Metta World Peace has taken his talents to China where he’ll suit up for the Sichuan Blue Whales. He has also planned to change his Chinese name to The Panda’s Friend.

The Discount Double Check Didn’t Work Well For Stephen Tulloch
Unfortunately for the Detroit Lions linebacker, Jake from State Farm doesn’t do health insurance. And ‘like a good neighbor’ State Farm won’t be there with a new ACL.

Here’s the good news for Tulloch … at least he wasn’t a kicker getting injured during an excessive celebration!

Nike, U.S. Soccer And The USOC Comment On Hope Solo’s Situation
Christine Brennan of USA Today examined the Solo case last month before the second Ray Rice video. Now, Nike, U.S. Soccer and the U.S. Olympic Committee find themselves answering similar questions to those recently posed at Roger Goodell.

Jeff Kent Announces Women Driven Scholarship Endowment At Cal
According to the press release, the endowment will provide a full scholarship each year to one female student-athlete selected from soccer, softball, tennis, track or cross country at Cal. Kent, a former MLB player, was a scholarship athlete for just one season while at the University.

Dan Haren Triggered His $10M Option During Last Night’s Dodgers-Giants Game
In what was likely his last start of the season, Haren finished the six innings needed to guarantee his 2015 contract … He went seven.

Screen Shot 2014-09-23 at 10.56.04 AMThere Was A Mighty Ducks Reunion Over The Weekend
The Ducks reunited for the film’s 20th anniversary and even posed in their famed flying V. Notably absent were Joshua Jackson (Charlie Conway) and SNL cast member Keenan Thompson.

Romeo Beckham Is Face Of Burberry’s Christmas Campaign
It is the second modeling job for the son of David and Victoria Beckham. The company’s previous campaigns have featured Kate Moss, Emma Watson and Cara Delevingne

The MLS Is Growing, But A Labor Battle Could Be Their Undoing
Whether you love or loathe America’s professional soccer offering, one can’t ignore a potential labor fight this offseason. With things like the salary cap, allocated players and free agency all on the table, negotiations could be extremely complex, especially if the league wants to maintain the balance of attracting top talent and creating a place to craft U.S. talent.

10 Reasons Why The Ryder Cup Is A Sports Marketing Phenomenon
The Ryder Cup, sans Tiger Woods, takes place this weekend in Gleneagles, Scotland.

What We’re Following In Athlete Marketing – September 19

Sep 19

Posted on
Sep 19, 2014

P&G Pulls Out Of NFL Breast Cancer Awareness Deal Amid Controversies
According to Jason La Canfora, players were informed that a campaign involving pink mouthguards that would have been worn during the league’s Breast Cancer Awareness month has been scrapped.

Screen Shot 2014-09-19 at 10.53.52 AMTara Lipinski And Johnny Weir Promoted To NBC’s Top Skating Broadcast Team
The breakout stars of the network’s Sochi Olympics coverage will replace Tom Hammond, Sandra Bezic and Scott Hamilton this season. As he did in Russia, Terry Gannon will handle the play-by-play duties.

Australian Open Champion Li Na Announces Her Retirement
Na hadn’t played since a third round defeat at Wimbledon earlier this summer and withdrew from the U.S. Open due to knee problems.

“Most people in the tennis world know that my career has been marked by my troubled right knee,” she said in an open letter posted on social media. “After four knee surgeries and hundreds of shots injected into my knee weekly to alleviate swelling and pain, my body is begging me to stop the pounding.”

Tedy Bruschi, Tim Wakefield Honored At ‘The Tradition’
Two star athletes-turned-citizens are honored by the New England Sports Hall of Fame.

Peyton Manning Says His Pizza Businesses Are Booming …
Due to Colorado’s weed laws. The Broncos QB owns 21 Papa John’s franchises. Needless to say, those ‘Mile High’ cravings are paying dividends.

This Nike Themed Airplane Interior Could Destroy Home Field Advantage
Athletes travel hundreds of thousands of miles each season, especially in the NBA, NHL and MLB. Many of these miles are logged immediately after games when the recovery is most critical.

New Faces In New Places As NHL Training Camps Get Underway
Ryan Miller (Vancouver), Paul Stasny (St. Louis) Dave Bolland (Florida) and Brian Gionta (Buffalo) will bring veteran presence to their new clubs.

Hours After Scotland Vote, Andy Murray Reaffirms Commitment To Britain’s Davis Cup Team
The man who ended Britain’s Wimbledon drought in 2013 faced social media backlash after coming out in support of Scotland’s independence.

Joe Maddon Thinks Technology, Not Time Of Games, Is Key To Attracting Young Fans
Nine-inning games this season are averaging 3:03, according to STATS, up from 2:33 in 1981. The Rays manager thinks Skype and Twitter could be just as important as speeding the pace of America’s pastime.

Vermeil Visits TEC
Super Bowl winning head coach Dick Vermeil visited the Thuzio Executive Club on Wednesday night. You can view the highlights below.

What We’re Following In Athlete Marketing – September 17

Sep 17

Posted on
Sep 17, 2014

The latest in athlete marketing and activation from Thuzio’s New York headquarters.

U.S. Open Runner-Up Kei Nishikori Signs Deal With Jaguar
Nishikori is a rising star in the ‘Land Of The Rising Sun’ after becoming the first Japanese player to qualify for a Grand Slam final.

Screen Shot 2014-09-17 at 10.42.51 AMESPN Has Announced Seven New 30 For 30′s Airing This Fall
‘The U’ gets a Part II, while the 70′s Knicks, 1989 San Francisco Earthquake, Livan and Orlando Hernandez, Boston College gambling scandal and Brian Bosworth get the documentary treatment.

Brian Urlacher Leaves Fox Sports 1 To Spend Time With Family
The former Bears star joined the network for its launch last August and also worked on FOX’s NFL Kickoff show.

Nike Unveils The LeBron 12′s
New city. New season. New shoes. Will the move back home hurt Nike’s ability to push product? One analyst thinks it might.

CoverGIRL Sticking With NFL Sponsorship Despite Devastating Memes
The NFL’s official beauty sponsor has seen its ‘Game Face’ campaign backfire since TMZ posted the Ray Rice elevator video.

RGIII Told By NFL Not To Wear ‘Know Jesus, Know Peace’ Shirt During Press Conference
The Redskins QB was told that it had to do with Nike’s NFL partnership and turned the shirt inside out. Linebacker Ryan Kerrigan wore a t-shirt from Five Four Clothing during the same media availability and was not asked to do the same.

Tim Duncan Will Appear Alongside The Punisher In New Comic
Duncan’s affinity has previously included wearing a Punisher knee brace during warmups.

Alex Morgan’s Books Being Turned Into TV Plot
Amazon Studios is behind the project, with ABC Family’s David Babcock serving as writer and showrunner.

“The Kicks tells an empowering story of twelve-year-old soccer player Devin who is on the verge of being named seventh-grade captain on her Connecticut school soccer team when her family moves to California and she has to start from scratch in one of the most competitive soccer states.”

Lolo Jones Is First Person Booted Off New Dancing With The Stars
The three-time Olympian had problems with the cha-cha during Monday’s premiere.

Arian Foster Bashes Anheuser Busch For NFL Stance
The Super Bowl’s exclusive beer advertiser responded to consumer pressure with a strongly worded statement. It wasn’t enough for the Texans running back.

“Selling poison on that high horse,” Foster wrote in one tweet. He followed it with, “Domestic violence and alcohol damn near synonymous.”

SPOTTED: Nastia Liukin doing local TV for Liberty Mutual, Genie Bouchard does a photo shoot for Nike, Russell Westbrook has a new spot for US Cellular and Brett Favre has been named a brand ambassador for Copper Fit.

Your Daily Reads – September 15

Sep 15

Posted on
Sep 15, 2014

The latest in athlete marketing and activation from Thuzio’s New York headquarters.

NHL Players Hit The Media Circuit
We’ve felt the weather start to turn in Manhattan, a sure sign that hockey season is almost here. This assembly line of interviews, cameras and photo shoots will be used by the NHL, its member clubs and sponsors throughout the 2014-15 season.

In-Depth With Every Derek Jeter Swing
How many swings has Derek Jeter taken through his entire Major League career? The New York Times estimates that number at 342,000 … or four days worth.

Screen Shot 2014-09-15 at 10.53.54 AMGus Johnson Is Stepping Aside As FOX’s Lead Soccer Broadcaster
With FOX (and FOX Sports 1) taking on more college football and basketball, Johnson was concerned that he wouldn’t be able to give soccer the attention it deserved. It remains to be seen how the network will fill the role before next summer’s Women’s World Cup.

Mayweather’s Career Earnings Top $400 Million With Saturday’s Fight
“Money” topped Forbes annual list of the world’s highest paid athletes in 2013 and took in $32 million guaranteed for Saturday’s bout against Marcos Maidana.

Eric Decker, Carl Hagelin and Matt Harvey Named NY’s Most Stylish By US Magazine
No Henrik Lundquist?

It’s also worth noting that Hagelin’s fashion inspirations include two of Hollywood’s biggest actors.

“Leo DiCaprio always looks clean and classy. He wears a suit so well. And Ryan Gosling—he has such an effortless vibe about him, cool without trying. Plus he has a great accessories game, always mixing it up with the finishing touches like the sunglasses and watches.”

Amid Crisis, NFL Searches For New CMO
Mark Waller, who has had the job since 2009, was promoted to an Executive VP overseeing international operations.

Screen Shot 2014-09-15 at 10.52.29 AMThe FedEx Cup Treated Billy Horschel Well
Horschel took home the PGA’s biggest prize and a $10 million check as FedEx Cup champion. His career earnings before the tournament? $4.5 million.

Coming into September, Horschel had just one career PGA Tour victory and his best finish at a major was fourth place at the 2013 U.S. Open.

Greg Norman Recovering From Chain Saw Accident
The Hall of Fame golfer survived a close call while cutting trees at his South Florida home and is expected to make a full recovery.

Grant Wahl With A Good Article On Sexism And FIFA
According to Abby Wambach, FIFA head Sepp Blatter confused her with Marta at the 2013 World Player Of The Year gala. Wambach and Marta look nothing alike. You can read the entire thing here.

What We’re Reading – September 12

Sep 12

Posted on
Sep 12, 2014

Oscar Pistorius Guilty Of Culpable Homicide
On Thursday, the former Olympic and Paralympic track star was acquitted of murder charges in the 2013 death of Reeva Steenkamp. Pistorius was granted an extension on his bail until a sentencing hearing begins next month for culpable homicide, an equivalent to manslaughter.

Screen Shot 2014-09-12 at 10.21.09 AMTim Tebow Joins GMA
The quarterback got a tryout during Super Bowl week as a guest host. Now, he’ll help launch the show’s ‘Motivate Me Monday’s’ series which features “individuals and their amazing stories of triumph.”

Athletes So Good At Marketing … They’ve Become Their Own Brands
We’d all like to ‘Be Like Mike’ … or George Foreman, David Beckham and Magic Johnson.

CBS’s Thursday Night Football Opening Was On-Point, Well Done
Specifically host James Brown, who delivered a monologue that is being raved about this morning.

“Two years ago I challenged the NFL community and all men to seriously confront the problem of domestic violence, especially coming on the heels of the murder-suicide of Kansas City Chiefs football player Jovan Belcher and his girlfriend Kasandra Perkins. Yet, here we are again dealing with the same issue of violence against women.

Now let’s be clear, this problem is bigger than football. There has been, appropriately so, intense and widespread outrage following the release of the video showing what happened inside the elevator at the casino. But wouldn’t it be productive if this collective outrage, as my colleagues have said, could be channeled to truly hear and address the long-suffering cries for help by so many women? And as they said, do something about it? Like an ongoing education of men about what healthy, respectful manhood is all about.

And it starts with how we view women. Our language is important. For instance, when a guy says, “you throw the ball like a girl” or “you’re a little sissy,” it reflects an attitude that devalues women and attitudes will eventually manifest in some fashion. Women have been at the forefront in the domestic violence awareness and prevention arena. And whether Janay Rice considers herself a victim or not, millions of women in this country are.

Consider this: According to domestic violence experts, more than three women per day lose their lives at the hands of their partners. That means that since the night Feb. 15 in Atlantic City [when the elevator incident occurred] more than 600 women have died.

So this is yet another call to men to stand up and take responsibility for their thoughts, their words, their deeds and as Deion [Sanders] says to give help or to get help, because our silence is deafening and deadly.”

Screen Shot 2014-09-12 at 10.25.11 AMMicrosoft Paid $400M To Put Surface On The Sidelines. Announcers Calling Them iPads
As Homer Simpson would say …. “D’OH.”

Sheraton Shifting NHL Sponsorship Focus
According to IEG, the Sheraton chain has renovated a percentage of its hotels over the last few years, even rolling out exclusive events designed to build upon the guest experience.

“Starwood is changing the look and feel of Sheraton, and the NHL is a good platform to get that message out,” said Nicole Allison, the NHL’s director of partnership marketing

Are Team Specific TV Networks Beneficial To Fans
This SportTechie article focuses specifically on the English Premier League and notes that the challenges of crafting a team network is producing content worthy of it.

NFL Jersey Snuggies Are Here
Here is a Secret Santa gift that is sure to win the office.

Indiana Kicker Is The Ultimate Dual-Sport Athlete
Samantha Dewey hasn’t missed a PAT on the football field. She’s also scored 30 goals in seven games on the soccer field.

Bob Suter’s Jersey Is Hanging At Herb Brooks Arena In Tribute
Well done Lake Placid … Well done.

Thuzio Executive Club’s Monday Night Event Was Mentioned In A Few Outlets
Our ‘Big Blue Game Watch’ made the New York Daily News, US Weekly, Star and OK Magazine.

Your Daily Reads – September 10

Sep 10

Posted on
Sep 10, 2014

Why MLB Got Into The Wine Business
Wines are a relatively new phenomenon for fans to indulge with their favorite team. They also account for $10 million in retail business for baseball, including more than 6,000 cases in New York (for Yankees and Mets fans) and 4,000 in San Francisco. As for why teams don’t have custom brews? Budweiser has something to do with that.

GEICO Brings Back The Ickey Shuffle
Who said you need a big name to create a great ad? Ickey’s price on Thuzio couldn’t be more affordable, including $625 pick-up games, celebrations for $1,000, and corporate appearances for $1,500.

Katie Nolan – NFL Won’t Respect Women Until Sports Media Does The Same
The FOX Sports digital correspondent had Roger Goodell in the room earlier this summer and balked at asking the tough question. She explains why she did and why she’s speaking up now.

Today Is Arnold Palmer’s Birthday
Happy 85th to one of the greatest golf legends on the planet.

Palmer, a seven-time major champion only made $1.8 million in career earnings due to his play on the course. According to Forbes, he made $40 million last year thanks to numerous business ventures including golf course design/management and the Arnold Palmer drink.

Floyd Mayweather: NFL Went Too Far With Rice Suspension
#MoneyTeam says that the league should uphold its two-game suspension.

Bob Suter, Member Of The ‘Miracle On Ice’ Team Passes Away
The father of Minnesota Wild star Ryan Suter, Bob is the first member of the 1980 U.S. Olympic Hockey Team to leave us.

“We are all stunned,” said Wisconsin women’s hockey coach Mark Johnson, a teammate of Bob Suter’s in 1980. “Everyone is shocked. It’s a sad day for not only the community of Madison but the hockey community who knew Bob and all of the players who he touched and who he gave an opportunity to play hockey and climb up the ladder.”

Danny Heinsohn’s TED Talk Is Pretty Amazing
After beating cancer, Danny has competed in roughly 50 marathons and triathlons. This is a great pick-me-up on a Wednesday afternoon.

Linning At Madame Tussaud
Jeremy Lin, now playing with Kobe Bryant in Los Angeles, had fun with his Madame Tussaud Wax Figure in this viral video.

Screen Shot 2014-09-10 at 12.39.49 PMHow Sports Sponsorships Turned KT Tape Into Big Business
The buzz started at the Beijing Olympics, when athletes like Kerri Walsh Jennings were seen sporting kinesiology tape. Then, a few smart businessmen decided to reinvent, market and sell it for public consumption.

What We’re Reading – September 9th

Sep 9

Posted on
Sep 9, 2014

The latest in athlete marketing and activation from Thuzio’s New York headquarters.

Screen Shot 2014-09-09 at 11.15.49 AMMariano Rivera To Pitch For Sketchers
It has been a good year for Sketchers, which saw one of its key endorsers in Meb Keflezighi win the Boston Marathon. The shoe company has worked with a number of retired athletes including Wayne Gretzky, Karl Malone, Evander Holyfield and Ronnie Lott.

Thuzio Investor To Buy Buffalo Bills
The agreement between Terry Pegula and the NFL means that the team will (in all likelihood) stay in Western New York. It also means that 50 percent of the AFC East is owned by men who also are Thuzio investors (Stephen M Ross)

The sale could be formally approved as early as next week and Pegula could be in place as early as October.

The NFL’s Uneven Suspension Policy Through The Years
Nate Silver’s FiveThirtyEight analyzes the NFL’s inconsistencies in dishing out discipline through the years.

Kareem’s Take On The Bruce Levenson Email Is A Good Read
The basketball legend has proven to be an asset for TIME, penning columns on a number of controversial subjects.

FIFA Toying With The Idea Of Going Up Against Winter Olympics
As if the International Olympic Committee needed another headache with the 2022 Olympic Winter Games, now FIFA is potentially looking to move the World Cup directly against it.

State Farm’s Integration of SNL / NFL Is Perfect
Last year, it was Bill Swerski’s Superfans (minus the dearly departed Chris Farley) that hit the small screen in an integrated campaign with Aaron Rodgers. Now, Hans and Franz want to PUMP the Packers QB up.

Winter Classic To Take Place At Nationals Park
One of the worst kept secrets in sports, the Blackhawks and Capitals will hit the ice on New Year’s Day in Washington, DC.

Thuzio Featured In Today’s Edition of Newsday
Thanks to Neil Best for writing this column about Thuzio’s rapidly evolving business.

What a Twitter Algorithm Could Mean For Brands, Publishers
Twitter moving to an algorithm of any kind could strip it of its breaking news capabilities that have become so vital in today’s media industry. It could also change the way brands work with athletes on social media.

What We’re Reading – September 8

Sep 8

Posted on
Sep 8, 2014

The latest in athlete marketing and activation from Thuzio’s New York headquarters.

Screen Shot 2014-09-08 at 9.54.25 AMRecord Setting Serena
Serena Williams beat Caroline Wozniacki in straight sets yesterday to win her sixth U.S. Open title. The victory ties her with Chris Evert for most wins at America’s premier tennis event and places her fourth all-time among Grand Slam winners.

Margaret Court (24), Steffi Graf (22) and Helen Wills Moody (19) have more, while Serena, Evert and Martina Navratilova are currently tied at 18. In her seven 2014 US Open matches, Williams did not lose a set and was broken on just six occasions.

As part of her winnings, Williams received the largest payout in tennis history (men or women), taking home $3 million for winning the US Open and another $1 million for taking the Emirates Airline US Open Series.

Michael Jordan Surprises Jeter At Yankee Stadium Ceremony
His ‘Royal Airness’ had quite the weekend …

MJ took in Roger Federer’s match on Saturday afternoon before visiting the Bronx for ‘Derek Jeter Day’ on Sunday. In addition to being introduced to the capacity crowd, one of basketball’s most iconic figures had nothing but praise for ‘The Captain.’

“He’s an idol to me, how he’s well respected in the game. He carries himself like every baseball player or professional athlete should. A very classy guy, very straight-forward, very friendly.

Being in the city of New York, where one little hiccup can fry your personality or perception, persona, and this kid’s done everything the right way,” the 51-year-old Jordan said. “He’s done it in a way that no one can criticize anything he’s done in this environment in a 20-year career. That says a lot about the way he brought up, his parents teachings, and the way he carried himself. From a personal example, I truly admired [him], knowing the expectations of others.”

Both Jeter and Federer are ‘Jordan’ brand athletes through Nike.

Terry Bradshaw Talks Shingles
The spot, which was put together by Merck, reminds viewers that if they’ve had chicken pox, the shingles virus is already inside of them.

An Old Email Now Has The Hawks On The Market
Hawks owner Bruce Levenson announced his intentions to sell Atlanta’s NBA franchise after self-reporting an ‘offensive’ email sent in 2012.

The Guy Who Has The Most Riding On Today’s US Open Final?
One better in Australia placed $40 on Kei Nishikori to win the US Open via a seven match parlay. If successful, the investment will result in a $127,000 payout.

From The Bloomberg Sports Business Summit
ICYMI from last week. Here is an interview I did with Bloomberg’s Jason Kelly at their annual Sports Business Summit in New York City.

Redskins Merchandise Sales Are Falling
RGIII’s inability to recapture his 2012 magic also had an impact on his jersey sales, which fell to 26th.

Charles Barkley Says He Took Money From Agents While At Auburn
Barkley also told Yahoo Sports that he likely would have left for the NBA after his freshman season if not for taking the cash.

“I’ve talked to the NCAA. I think that should be legal. I want some money too, everybody else is making money. I want to go on dates. I want to go buy myself some new suits. I want to buy myself some new sneakers, and I paid the agents back.”