What We’re Following In Athlete Marketing – September 17

Sep 17

Posted on
Sep 17, 2014

The latest in athlete marketing and activation from Thuzio’s New York headquarters.

U.S. Open Runner-Up Kei Nishikori Signs Deal With Jaguar
Nishikori is a rising star in the ‘Land Of The Rising Sun’ after becoming the first Japanese player to qualify for a Grand Slam final.

Screen Shot 2014-09-17 at 10.42.51 AMESPN Has Announced Seven New 30 For 30′s Airing This Fall
‘The U’ gets a Part II, while the 70′s Knicks, 1989 San Francisco Earthquake, Livan and Orlando Hernandez, Boston College gambling scandal and Brian Bosworth get the documentary treatment.

Brian Urlacher Leaves Fox Sports 1 To Spend Time With Family
The former Bears star joined the network for its launch last August and also worked on FOX’s NFL Kickoff show.

Nike Unveils The LeBron 12′s
New city. New season. New shoes. Will the move back home hurt Nike’s ability to push product? One analyst thinks it might.

CoverGIRL Sticking With NFL Sponsorship Despite Devastating Memes
The NFL’s official beauty sponsor has seen its ‘Game Face’ campaign backfire since TMZ posted the Ray Rice elevator video.

RGIII Told By NFL Not To Wear ‘Know Jesus, Know Peace’ Shirt During Press Conference
The Redskins QB was told that it had to do with Nike’s NFL partnership and turned the shirt inside out. Linebacker Ryan Kerrigan wore a t-shirt from Five Four Clothing during the same media availability and was not asked to do the same.

Tim Duncan Will Appear Alongside The Punisher In New Comic
Duncan’s affinity has previously included wearing a Punisher knee brace during warmups.

Alex Morgan’s Books Being Turned Into TV Plot
Amazon Studios is behind the project, with ABC Family’s David Babcock serving as writer and showrunner.

“The Kicks tells an empowering story of twelve-year-old soccer player Devin who is on the verge of being named seventh-grade captain on her Connecticut school soccer team when her family moves to California and she has to start from scratch in one of the most competitive soccer states.”

Lolo Jones Is First Person Booted Off New Dancing With The Stars
The three-time Olympian had problems with the cha-cha during Monday’s premiere.

Arian Foster Bashes Anheuser Busch For NFL Stance
The Super Bowl’s exclusive beer advertiser responded to consumer pressure with a strongly worded statement. It wasn’t enough for the Texans running back.

“Selling poison on that high horse,” Foster wrote in one tweet. He followed it with, “Domestic violence and alcohol damn near synonymous.”

SPOTTED: Nastia Liukin doing local TV for Liberty Mutual, Genie Bouchard does a photo shoot for Nike, Russell Westbrook has a new spot for US Cellular and Brett Favre has been named a brand ambassador for Copper Fit.

Your Daily Reads – September 15

Sep 15

Posted on
Sep 15, 2014

The latest in athlete marketing and activation from Thuzio’s New York headquarters.

NHL Players Hit The Media Circuit
We’ve felt the weather start to turn in Manhattan, a sure sign that hockey season is almost here. This assembly line of interviews, cameras and photo shoots will be used by the NHL, its member clubs and sponsors throughout the 2014-15 season.

In-Depth With Every Derek Jeter Swing
How many swings has Derek Jeter taken through his entire Major League career? The New York Times estimates that number at 342,000 … or four days worth.

Screen Shot 2014-09-15 at 10.53.54 AMGus Johnson Is Stepping Aside As FOX’s Lead Soccer Broadcaster
With FOX (and FOX Sports 1) taking on more college football and basketball, Johnson was concerned that he wouldn’t be able to give soccer the attention it deserved. It remains to be seen how the network will fill the role before next summer’s Women’s World Cup.

Mayweather’s Career Earnings Top $400 Million With Saturday’s Fight
“Money” topped Forbes annual list of the world’s highest paid athletes in 2013 and took in $32 million guaranteed for Saturday’s bout against Marcos Maidana.

Eric Decker, Carl Hagelin and Matt Harvey Named NY’s Most Stylish By US Magazine
No Henrik Lundquist?

It’s also worth noting that Hagelin’s fashion inspirations include two of Hollywood’s biggest actors.

“Leo DiCaprio always looks clean and classy. He wears a suit so well. And Ryan Gosling—he has such an effortless vibe about him, cool without trying. Plus he has a great accessories game, always mixing it up with the finishing touches like the sunglasses and watches.”

Amid Crisis, NFL Searches For New CMO
Mark Waller, who has had the job since 2009, was promoted to an Executive VP overseeing international operations.

Screen Shot 2014-09-15 at 10.52.29 AMThe FedEx Cup Treated Billy Horschel Well
Horschel took home the PGA’s biggest prize and a $10 million check as FedEx Cup champion. His career earnings before the tournament? $4.5 million.

Coming into September, Horschel had just one career PGA Tour victory and his best finish at a major was fourth place at the 2013 U.S. Open.

Greg Norman Recovering From Chain Saw Accident
The Hall of Fame golfer survived a close call while cutting trees at his South Florida home and is expected to make a full recovery.

Grant Wahl With A Good Article On Sexism And FIFA
According to Abby Wambach, FIFA head Sepp Blatter confused her with Marta at the 2013 World Player Of The Year gala. Wambach and Marta look nothing alike. You can read the entire thing here.

What We’re Reading – September 12

Sep 12

Posted on
Sep 12, 2014

Oscar Pistorius Guilty Of Culpable Homicide
On Thursday, the former Olympic and Paralympic track star was acquitted of murder charges in the 2013 death of Reeva Steenkamp. Pistorius was granted an extension on his bail until a sentencing hearing begins next month for culpable homicide, an equivalent to manslaughter.

Screen Shot 2014-09-12 at 10.21.09 AMTim Tebow Joins GMA
The quarterback got a tryout during Super Bowl week as a guest host. Now, he’ll help launch the show’s ‘Motivate Me Monday’s’ series which features “individuals and their amazing stories of triumph.”

Athletes So Good At Marketing … They’ve Become Their Own Brands
We’d all like to ‘Be Like Mike’ … or George Foreman, David Beckham and Magic Johnson.

CBS’s Thursday Night Football Opening Was On-Point, Well Done
Specifically host James Brown, who delivered a monologue that is being raved about this morning.

“Two years ago I challenged the NFL community and all men to seriously confront the problem of domestic violence, especially coming on the heels of the murder-suicide of Kansas City Chiefs football player Jovan Belcher and his girlfriend Kasandra Perkins. Yet, here we are again dealing with the same issue of violence against women.

Now let’s be clear, this problem is bigger than football. There has been, appropriately so, intense and widespread outrage following the release of the video showing what happened inside the elevator at the casino. But wouldn’t it be productive if this collective outrage, as my colleagues have said, could be channeled to truly hear and address the long-suffering cries for help by so many women? And as they said, do something about it? Like an ongoing education of men about what healthy, respectful manhood is all about.

And it starts with how we view women. Our language is important. For instance, when a guy says, “you throw the ball like a girl” or “you’re a little sissy,” it reflects an attitude that devalues women and attitudes will eventually manifest in some fashion. Women have been at the forefront in the domestic violence awareness and prevention arena. And whether Janay Rice considers herself a victim or not, millions of women in this country are.

Consider this: According to domestic violence experts, more than three women per day lose their lives at the hands of their partners. That means that since the night Feb. 15 in Atlantic City [when the elevator incident occurred] more than 600 women have died.

So this is yet another call to men to stand up and take responsibility for their thoughts, their words, their deeds and as Deion [Sanders] says to give help or to get help, because our silence is deafening and deadly.”

Screen Shot 2014-09-12 at 10.25.11 AMMicrosoft Paid $400M To Put Surface On The Sidelines. Announcers Calling Them iPads
As Homer Simpson would say …. “D’OH.”

Sheraton Shifting NHL Sponsorship Focus
According to IEG, the Sheraton chain has renovated a percentage of its hotels over the last few years, even rolling out exclusive events designed to build upon the guest experience.

“Starwood is changing the look and feel of Sheraton, and the NHL is a good platform to get that message out,” said Nicole Allison, the NHL’s director of partnership marketing

Are Team Specific TV Networks Beneficial To Fans
This SportTechie article focuses specifically on the English Premier League and notes that the challenges of crafting a team network is producing content worthy of it.

NFL Jersey Snuggies Are Here
Here is a Secret Santa gift that is sure to win the office.

Indiana Kicker Is The Ultimate Dual-Sport Athlete
Samantha Dewey hasn’t missed a PAT on the football field. She’s also scored 30 goals in seven games on the soccer field.

Bob Suter’s Jersey Is Hanging At Herb Brooks Arena In Tribute
Well done Lake Placid … Well done.

Thuzio Executive Club’s Monday Night Event Was Mentioned In A Few Outlets
Our ‘Big Blue Game Watch’ made the New York Daily News, US Weekly, Star and OK Magazine.

Your Daily Reads – September 10

Sep 10

Posted on
Sep 10, 2014

Why MLB Got Into The Wine Business
Wines are a relatively new phenomenon for fans to indulge with their favorite team. They also account for $10 million in retail business for baseball, including more than 6,000 cases in New York (for Yankees and Mets fans) and 4,000 in San Francisco. As for why teams don’t have custom brews? Budweiser has something to do with that.

GEICO Brings Back The Ickey Shuffle
Who said you need a big name to create a great ad? Ickey’s price on Thuzio couldn’t be more affordable, including $625 pick-up games, celebrations for $1,000, and corporate appearances for $1,500.

Katie Nolan – NFL Won’t Respect Women Until Sports Media Does The Same
The FOX Sports digital correspondent had Roger Goodell in the room earlier this summer and balked at asking the tough question. She explains why she did and why she’s speaking up now.

Today Is Arnold Palmer’s Birthday
Happy 85th to one of the greatest golf legends on the planet.

Palmer, a seven-time major champion only made $1.8 million in career earnings due to his play on the course. According to Forbes, he made $40 million last year thanks to numerous business ventures including golf course design/management and the Arnold Palmer drink.

Floyd Mayweather: NFL Went Too Far With Rice Suspension
#MoneyTeam says that the league should uphold its two-game suspension.

Bob Suter, Member Of The ‘Miracle On Ice’ Team Passes Away
The father of Minnesota Wild star Ryan Suter, Bob is the first member of the 1980 U.S. Olympic Hockey Team to leave us.

“We are all stunned,” said Wisconsin women’s hockey coach Mark Johnson, a teammate of Bob Suter’s in 1980. “Everyone is shocked. It’s a sad day for not only the community of Madison but the hockey community who knew Bob and all of the players who he touched and who he gave an opportunity to play hockey and climb up the ladder.”

Danny Heinsohn’s TED Talk Is Pretty Amazing
After beating cancer, Danny has competed in roughly 50 marathons and triathlons. This is a great pick-me-up on a Wednesday afternoon.

Linning At Madame Tussaud
Jeremy Lin, now playing with Kobe Bryant in Los Angeles, had fun with his Madame Tussaud Wax Figure in this viral video.

Screen Shot 2014-09-10 at 12.39.49 PMHow Sports Sponsorships Turned KT Tape Into Big Business
The buzz started at the Beijing Olympics, when athletes like Kerri Walsh Jennings were seen sporting kinesiology tape. Then, a few smart businessmen decided to reinvent, market and sell it for public consumption.

What We’re Reading – September 9th

Sep 9

Posted on
Sep 9, 2014

The latest in athlete marketing and activation from Thuzio’s New York headquarters.

Screen Shot 2014-09-09 at 11.15.49 AMMariano Rivera To Pitch For Sketchers
It has been a good year for Sketchers, which saw one of its key endorsers in Meb Keflezighi win the Boston Marathon. The shoe company has worked with a number of retired athletes including Wayne Gretzky, Karl Malone, Evander Holyfield and Ronnie Lott.

Thuzio Investor To Buy Buffalo Bills
The agreement between Terry Pegula and the NFL means that the team will (in all likelihood) stay in Western New York. It also means that 50 percent of the AFC East is owned by men who also are Thuzio investors (Stephen M Ross)

The sale could be formally approved as early as next week and Pegula could be in place as early as October.

The NFL’s Uneven Suspension Policy Through The Years
Nate Silver’s FiveThirtyEight analyzes the NFL’s inconsistencies in dishing out discipline through the years.

Kareem’s Take On The Bruce Levenson Email Is A Good Read
The basketball legend has proven to be an asset for TIME, penning columns on a number of controversial subjects.

FIFA Toying With The Idea Of Going Up Against Winter Olympics
As if the International Olympic Committee needed another headache with the 2022 Olympic Winter Games, now FIFA is potentially looking to move the World Cup directly against it.

State Farm’s Integration of SNL / NFL Is Perfect
Last year, it was Bill Swerski’s Superfans (minus the dearly departed Chris Farley) that hit the small screen in an integrated campaign with Aaron Rodgers. Now, Hans and Franz want to PUMP the Packers QB up.

Winter Classic To Take Place At Nationals Park
One of the worst kept secrets in sports, the Blackhawks and Capitals will hit the ice on New Year’s Day in Washington, DC.

Thuzio Featured In Today’s Edition of Newsday
Thanks to Neil Best for writing this column about Thuzio’s rapidly evolving business.

What a Twitter Algorithm Could Mean For Brands, Publishers
Twitter moving to an algorithm of any kind could strip it of its breaking news capabilities that have become so vital in today’s media industry. It could also change the way brands work with athletes on social media.

What We’re Reading – September 8

Sep 8

Posted on
Sep 8, 2014

The latest in athlete marketing and activation from Thuzio’s New York headquarters.

Screen Shot 2014-09-08 at 9.54.25 AMRecord Setting Serena
Serena Williams beat Caroline Wozniacki in straight sets yesterday to win her sixth U.S. Open title. The victory ties her with Chris Evert for most wins at America’s premier tennis event and places her fourth all-time among Grand Slam winners.

Margaret Court (24), Steffi Graf (22) and Helen Wills Moody (19) have more, while Serena, Evert and Martina Navratilova are currently tied at 18. In her seven 2014 US Open matches, Williams did not lose a set and was broken on just six occasions.

As part of her winnings, Williams received the largest payout in tennis history (men or women), taking home $3 million for winning the US Open and another $1 million for taking the Emirates Airline US Open Series.

Michael Jordan Surprises Jeter At Yankee Stadium Ceremony
His ‘Royal Airness’ had quite the weekend …

MJ took in Roger Federer’s match on Saturday afternoon before visiting the Bronx for ‘Derek Jeter Day’ on Sunday. In addition to being introduced to the capacity crowd, one of basketball’s most iconic figures had nothing but praise for ‘The Captain.’

“He’s an idol to me, how he’s well respected in the game. He carries himself like every baseball player or professional athlete should. A very classy guy, very straight-forward, very friendly.

Being in the city of New York, where one little hiccup can fry your personality or perception, persona, and this kid’s done everything the right way,” the 51-year-old Jordan said. “He’s done it in a way that no one can criticize anything he’s done in this environment in a 20-year career. That says a lot about the way he brought up, his parents teachings, and the way he carried himself. From a personal example, I truly admired [him], knowing the expectations of others.”

Both Jeter and Federer are ‘Jordan’ brand athletes through Nike.

Terry Bradshaw Talks Shingles
The spot, which was put together by Merck, reminds viewers that if they’ve had chicken pox, the shingles virus is already inside of them.

An Old Email Now Has The Hawks On The Market
Hawks owner Bruce Levenson announced his intentions to sell Atlanta’s NBA franchise after self-reporting an ‘offensive’ email sent in 2012.

The Guy Who Has The Most Riding On Today’s US Open Final?
One better in Australia placed $40 on Kei Nishikori to win the US Open via a seven match parlay. If successful, the investment will result in a $127,000 payout.

From The Bloomberg Sports Business Summit
ICYMI from last week. Here is an interview I did with Bloomberg’s Jason Kelly at their annual Sports Business Summit in New York City.

Redskins Merchandise Sales Are Falling
RGIII’s inability to recapture his 2012 magic also had an impact on his jersey sales, which fell to 26th.

Charles Barkley Says He Took Money From Agents While At Auburn
Barkley also told Yahoo Sports that he likely would have left for the NBA after his freshman season if not for taking the cash.

“I’ve talked to the NCAA. I think that should be legal. I want some money too, everybody else is making money. I want to go on dates. I want to go buy myself some new suits. I want to buy myself some new sneakers, and I paid the agents back.”

What We’re Reading – September 5

Sep 5

Posted on
Sep 5, 2014

Adam Silver Calls Legalized Sports Betting Inevitable
At yesterday’s Bloomberg Sports Business Summit, the NBA commissioner acknowledged that cash strapped states will look to legalized sports gambling and that the league is open to it.

“If you have a gentleman’s bet or a small wager on any kind of sports contest, it makes you that much more engaged in it,” Silver said. “That’s where we’re going to see it pay dividends. If people are watching a game and clicking to bet on their smartphones, which is what people are doing in the United Kingdom right now, then it’s much more likely you’re going to stay tuned for a long time.”

Coming Soon To A Stadium Near You
This Tennessee-Lil Jon ‘Third Down For What’ parody is about to go viral everywhere.

Screen Shot 2014-09-05 at 11.53.31 AMJon Beason Featured In Duracell’s ‘Powering The NFL’ Infographic
Duracell created national headlines by including Thuzio Pro and Seahawks fullback Derrick Coleman in its campaign last season. The legally deaf fullback had a touchdown in Seattle’s win over Green Bay last night.

The U Is Sending Recruits ESPN The Magazine Customized Covers
The creativity of recruiting battles never ceases to amaze us. Though here, we’re surprised ESPN got the nod over the more traditional Sports Illustrated.

Jim Kelly Is Cancer Free
Absolutely fantastic news from the Kelly family, who shared the moment through an Instagram video.

How NFL Sponsors Are Activating For Opening Weekend
In just a decade, the NFL’s ‘Kickoff’ opener, which features the defending Super Bowl champion, has become one of its biggest marketing assets. From Sports Business Journal:

“Eleven league sponsors will activate at the Thursday night opener, where a concert with Pharrell Williams and Soundgarden precedes the game between defending champion Seattle and Green Bay to start the season. A Game Day Village outside CenturyLink Field will include nine partners.”

Do You Know Who The Very First Sideline Reporters Were?
This story from Chad Finn of the Boston Globe examines how the ‘sideline reporter’ evolved from an ABC College Football promotion to what it is today. And Jim Lampley is still going strong …

The Bengals Sign Devon Still To Practice Squad … To Help Him Pay For His Daughter’s Cancer Treatments
After all of the negative publicity football has seen over these last few months, here is a true feel good story. Kudos to Marvin Lewis for making this happen.

USC’s Credit Union Letting A Fan Call Play In USC-ND Game
Integrated marketing at its finest. No word on whether this will simply be a pass or run call, or if the winner will be given full access to the playbook.

2014 Olympian Meghan Duggan Takes Coaching Job At Clarkson University
Duggan, the 2014 U.S. Olympic Team captain and teammate Kelli Stack were recently in Las Vegas for Thuzio’s activation with AmerisourceBergen. We wish her the best of luck as she adjusts to life behind the bench.

What We’re Reading – September 4

Sep 4

Posted on
Sep 4, 2014

The latest in athlete marketing and activation from Thuzio’s New York headquarters.

Screen Shot 2014-09-04 at 10.57.32 AMYour newest national security reporter for the Huffington Post is Donté Stallworth
You read that right. The former wide receiver (and Thuzio Pro) was tabbed by Arianna Huffington to cover major issues (like national security) for the site. Aside from being active on Twitter, Stallworth completed the NFL’s broadcast boot camp at NFL Films.

More from the Washington Post:

“Stallworth has been commenting on the news for some time now and takes the jibes in stride. “Funny how people think that because you’re a pro athlete that you don’t know or can’t comment on issues outside of your sport. #SillyRabbit,” he tweeted in January 2013 after catching flak for expressing concern over the safety of the H1N1 vaccine.

It’s true. Stallworth’s resume doesn’t look much like the average journalist’s. But his Twitter feed sure does. He tweets more about the news than anything else, including football. (Though he’s also partial to motivational quotes.) Last year, he caught the attention of Foreign Policy magazine who, in a piece titled “Donté Stallworth’s Secret Life as a Foreign Policy Wonk,” invited him to write for them.”

Richard Sherman Gets Chunky Soup Treatment
As does Mrs. Sherman and members of Seattle’s famed 12th Man. You can check out the commercial here.

Also From The Media Front
Several former NFL players, led by former New England Patriot Matt Chatham, have started a website called FootballByFootball, where content will be provided from a player’s point of view. Brady Quinn, Sage Rosenfels and Earnest Byner are among the contributors.

Geno H2O
Roc Nation will announce a new deal between the Jets QB and NY20 Bottled Water today.

Yao Ming Wants To Save The Elephants
Here’s an amazing story about how China’s first big NBA import wants to ween his country’s love of all-things ivory and save Africa’s elephant population.

Throwback Thursday
Want to put a big smile on your face? Watch Rangers heartthrobs Phil Esposito, Don Maloney, Ron Greschner and Anders Hedberg lace up the skates for Sasoon Jeans.

Colin Kaepernick Leads Women’s Cut Jersey Sales
Russell Wilson, Peyton Manning, Richard Sherman and Tom Brady round out the top five.

Michael Strahan Pitches Meta Biotic
One of television’s biggest stars expands his advertising portfolio with this new spot.

Josh Gordon Has A New Job
While suspended from the National Football League, Gordon will serve as a goodwill ambassador for the Sarchione Auto Group in Ohio. According to Josina Anderson, he’ll do a little bit of everything, including on-floor sales.

What We’re Reading – September 3

Sep 3

Posted on
Sep 3, 2014

Screen Shot 2014-09-03 at 11.48.50 AMNBA Stars Give Back To Georgetown
Patrick Ewing, Jeff Green and Roy Hibbert are among the major donors for Georgetown’s new practice facility. Green made a $1 million donation on his 28th birthday, while Hibbert made his on coach John Thompson’s 73rd birthday.

Eli Runs On Dunkin’
The quick service restaurant (QSR) is giving away an ‘evening of elegance’ for those who buy iced coffee and use their Dunkin Donuts perks card.

Michael Sam Likely To Join Cowboys
Leave it to Jerry Jones to see an opportunity for Michael Sam. Not just on the field, but off of it as well. Sam’s jersey was among the top sellers among NFL rookies. The Cowboys are the only NFL team not to share its merchandise sales revenue with the rest of the league.

Bloomberg Sports Business Summit
Thuzio co-founder Tiki Barber will be joining Adam Silver, Stephen M. Ross, Don Garber, Gary Bettman and Carmelo Anthony as speakers during Bloomberg’s annual Sports Business Summit tomorrow at the Altman Building in New York City. That’s some pretty good company!

Nickeloden To Offer More Sports Programming
In July, the Kids Choice Sports Awards, hosted by Michael Strahan, put up a better rating than the ESPY’s. Now the network is teaming up with professional leagues to court young fans.

“The National Football League will contribute ‘NFL Rush,’ a half-hour magazine-format show from NFL Films featuring NFL highlights, bloopers, trivia, the science of football, players off the field and throwback moments in NFL history. The series will last 15 episodes. Major League Soccer will contribute several acquired short-form segments. Nascar will add “Hammer Down,” a new four episode docu-series profiling the next generation of NASCAR drivers.”

Yankees To Wear Patch To Honor Derek Jeter
You’ll see it on those pinstriped beauties during ‘Derek Jeter Day’ at Yankee Stadium (September 7) and through the end of the 2014 season. The club did something similar for Mariano Rivera’s retirement last season.

Marshawn Lynch Going Beast Mode On Skittles
Working out has never looked, or tasted so sweet. Here’s the YouTube video.

FanDuel Raises $70 Million In Series D Funding
This has been a good week for daily fantasy sports entities. This announcement comes just days after rival DraftKings raised $41 million during its Series C funding. There are more than 41 million people playing fantasy sports in North America according to the Fantasy Sports Trade Association.

MLB Umpire Sits Down For Pre-Game Interview
Hunter Wendelstedt spoke with Sun Sports regarding MLB’s use of instant replay and new rules around home plate collisions. The transparency is refreshing to see and assures fans that everyone is committed to getting it right.

From The Court To The Booth
Richard Deitsch has an excellent story on the maturation of Chris Evert (Hall of Fame tennis player) as a broadcaster.

Seau Family Opt Out Of Concussion Deal
By opting out, the family of Junior Seau will proceed with a wrongful death suit that alleges the NFL concealed the dangers of the sport.

“The family want to know why this settlement seems designed for expediency for the NFL and to ensure that information doesn’t come out,” said Seau lawyer Steven Strauss, a partner in the firm Cooley LLP.

“And the Seau family wants the truth to come out. Since this litigation started, there hasn’t been one document produced, there hasn’t been one deposition taken. It seems very clearly designed to nip this in the bud and not have the truth come out, and that’s not acceptable to the Seau family, and it’s not acceptable to Junior’s legacy.”

What We’re Reading – September 2

Sep 2

Posted on
Sep 2, 2014

Screen Shot 2014-09-02 at 10.11.31 AMUnder Armour Signs Gisele Bundchen. The company already has Tom Brady in its portfolio.
The company’s recent play for the female demographic includes American Ballet Theatre soloist Misty Copeland and a partnership with USA Gymnastics. Here’s the first 30 second spot featuring one of the world’s most famous models.

Kevin Durant Turns Down Under Armour. Signs Massive Deal With Nike.
The deal may be worth as much as $300 million for the next decade. It also will be longer (and more profitable) than what Durant would make in free agency.

Clay Matthews, Victor Cruz and DeMarcus Ware Team Up With Hugo Boss For Its ‘Success Beyond The Game Campaign.’
The company’s press release features quotes from all three on their definitions of success.

“Success is personal, and can be defined as whatever you want it to be, whether it be winning a football game or becoming employee of the month,” Cruz said. “As long as you’re winning and reaching your goals, that’s being successful.”

Mark Cuban’s New App Takes On Snapchat.
This weekend was probably good for Cyber Dust’s PR, given celebrity hackings and photo releases. As for Cuban’s motivation behind his new tech play? Here it is:

“When you hit ‘send’ on a text, you lose ownership of that. Not only do you lose ownership, you retain responsibility for that text.”

Want Johnny Manziel To Sign Your Item ‘Johnny Football?’ You Better Be With Panini.
The trading card company has an exclusivity on the nickname for autographed merchandise.

Bills OL Eric Wood Blames ESPN For Lack Of Interest In Michael Sam
How much coverage is too much? This one tweet resulted in 338 unique news stories according to Google. It was only retweeted 165 times.

Justin Verlander, McKayla Maroney Were Victims Of Phone Hacking, Photo Release.
We love ‘the cloud,’ but it can be a dangerous place for athletes and celebrities. Others hacked included Hunger Games star Jennifer Lawrence and Kaley Cuoco from Big Bang Theory. There is a full investigation underway, likely with stiff punishment for those involved in the leak.

The American Lung Association With The Billboard Of The Year
Just click the link … unless you are a Cubs fan.

Hyundai’s Cross-Platform Approach To College Football Includes Massive On-Site Activation
The auto company will have a grassroots program featuring 110+ on-site events at major colleges and universities nationwide.

SeatGeek’s $35 M Funding Round Includes Melo, The Mannings And Nas
This is big news for our sports startup friends who have revolutionized the secondary ticket market.