The Super Bowl Goes Way Beyond The Field For Businesses

Jan 27

Posted on
Jan 27, 2015

Super Bowl Sunday is the apex of on-field sporting events.  For the two franchises involved, the Patriots and Seahawks, the chance of securing their place in football history is the opportunity of a lifetime.

For business professionals, it’s the week preceding the Super Bowl that provides major opportunity.

The NFL’s ascent into a multi-billion dollar business has transformed the week leading up to the Super Bowl into a unique corporate environment—top executives from countless industries in a single location. As a great deal of current and former players also flock to the site of the Super Bowl, businesses are given the chance to incorporate these athletes for both client entertainment and brand awareness purposes.EY

With last year’s big game in the New York area for the first time, Ernst & Young—whose headquarters are in Manhattan—booked seven football legends for seven separate client engagement events in the days leading up to the game. A total of 3,000 people attended these events and Head of Marketing for Ernst & Young Dave O’Brien called the strategy “a major success.”

But opportunities during Super Bowl Week are not restricted to large corporations. Take men’s clothing manufacturer and retailer Mizzen+Main, a self-described “start-up, short run shirt maker” that has been in business for just a few years. Last year they hosted daily events at New York’s Saks Fifth Avenue featuring ESPN personalities Desmond Howard and Darren Rovell as well as NFL All-Pro DB Malcolm Jenkins. Mizzen+Main praised these experiences, deeming them “an amazing opportunity for a young American brand to expand.”ickey-woods

Ultimately, athlete appearances during Super Bowl Week come in all shapes and sizes. One business may hire a current superstar for an all-day event, while another might choose to book a former legend for just a few minutes—like when Cincinnati Bengal great Elbert “Ickey” Woods was hired last year solely to perform his famous Ickey shuffle” touchdown dance.

Though strategies may differ, businesses that incorporate athletes into their Super Bowl Week plans rarely come away dissatisfied.

The Time To Book Your Super Bowl Week Talent Is Now

Jan 23

Posted on
Jan 23, 2015

AZAfter one instant classic and one monumental blowout on Conference Championship Sunday, Super Bowl XLIX is all set. The world is in for a treat with the February 1st clash between the New England Patriots and Seattle Seahawks.

So, if your plans for Super Bowl Week are unresolved, it’s time to act quickly. Listed below are the top former Patriots & Seahawks who will be available for bookings in Arizona:

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Rodney Harrison

Few have had Super Bowl experiences as wide-ranging as Rodney Harrison’s. Harrison was a key member of both Super Bowl winning Patriot teams in 2003 & 2004. He was also the man guarding David Tyree during the Helmet Catch in New England’s Super Bowl XLII loss—the biggest play in the biggest upset in Super Bowl history.

Now an NFL Analyst on NBC and the NFL Network, Harrison is naturally outgoing and loves interacting with others.

Randy Moss

One of the most naturally gifted athletes the NFL has ever seen, Bill Belichick once dubbed Moss “the smartest receiver he’s ever been around.” Moss scored an NFL record 23 receiving touchdowns while catching passes from Tom Brady en route to the New England’s perfect 2007 regular season.

Brash and unafraid of controversy, the current Fox Sports Analyst has plenty of stories to tell from his 14 seasons in the NFL.

Tedy Bruschi

A Patriots-lifer who won 3 Super Bowls over his 13-year career, Bruschi represents the rare athlete whose off-field exploits match his on-field success. Bruschi has authored a book and has run a marathon. He is an accomplished saxophonist and a spokesman for the American Heart Association.

The well-rounded former linebacker also knows what it means to fight through adversity—he missed the first two months of the 2005 season after suffering a stroke.

Matt Light

Another Patriots-lifer who had to fight through hard times, the 3-time Super Bowl winning Light has been battling Crohn’s disease since 2001. He started The Light Foundation soon after he was diagnosed with the illness, which “exists to give at-risk kids a better chance at leading healthy lives.”

Though Light was ultimately forced to retire due to health concerns, he’s stayed busy since he retired from the league.  Light now writes content for ESPN and is involved n various business ventures, including being a founding partner in the company Keel Vodka.

 

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Shaun Alexander

The leading rusher in Seahawks history, Alexander was one of the leagues most effective offensive weapons during his 9-year career.

In retirement, he devotes the majority of his time to family and charity. Alexander home schools his seven kids along with his wife, and also travels the country speaking and teaching others.

Golden Tate

A two-sport star in High School, Tate was drafted by MLB’s Arizona Diamondbacks in the 2007 Amateur draft. He ultimately chose football over baseball—a decision he surely doesn’t regret. Tate, who played a major role in the Seahawks’ 2013 Super Bowl run, has developed into one of the NFL’s most dangerous offensive weapons.

As big of a star off the field as he is on it, the philanthropic Tate is very passionate about helping others. Specifically, he is involved in charities benefiting autistic children and families struggling with cancer.

Steve Largent

The Seahawks franchise leader in receptions, receiving yards and receiving touchdowns, Largent was inducted into the Pro Football Hall of Fame in 1995. After football, Largent entered the world of politics—he serves in the U.S. House of Representatives for Oklahoma from 1994 until 2002.  Largent then went on to serve as the President and CEO of CTIA—an international nonprofit membership organization that all sectors of wireless communication.

Julian Peterson

An 11-year NFL veteran, the five-time Pro-Bowler and three-time All-Pro was one of the leaders of the Seahawks defense from 2006-2008. Now residing in Atlanta, GA, Peterson supports a variety of charities centered on family and youth development.

AEG AND STAPLES CENTER NAME THUZIO EXCLUSIVE SPORTS AND CELEBRITY TALENT APPEARANCE PARTNER

Jan 21

Posted on
Jan 21, 2015

STAPLES Center Ext. 1 2014 Approved (1)

LOS ANGELES, Calif. (January 21, 2015) – Thuzio, a marketplace for sports and celebrity talent, has partnered with AEG and STAPLES Center to become the sports and entertainment presenter’s talent and appearance partner for events and other initiatives affiliated with AEG and the downtown Los Angeles sports and entertainment arena. The agreement, brokered by AEG Global Partnerships, is a new and innovative partnership for AEG. The Partnership allows Thuzio to provide AEG and STAPLES Center sponsors, Suite Holders and Premium Seat Holders access to its Talent Booking Services, which encompasses all celebrity verticals from Sports, Music, Culinary, TV and Film.

In addition, Thuzio Executive Club events will provide new, unique business entertainment options for STAPLES Center and its tenants, sponsors and other partners. Executive Club Events provide exclusive access to insider stories, told in intimate settings, from high profile sports talent. Capturing the passion of sports through sophisticated sports storytelling, these events set a new standard for client engagement and enabling business relationships.

“We’re excited to make our Talent Booking Services and Thuzio Executive Club available to one of America’s busiest sports and entertainment venues, not to mention all of their premium partners and global sponsors,” said Thuzio CEO Jared Augustine.

“We’re thrilled to partner with Thuzio as the company shares our deep commitment to optimizing the fan experience,” said Nick Baker, Senior Vice President, AEG Global Partnerships. “We have a particular interest in Thuzio’s Talent Booking Services, which enables us to provide enhanced offerings to our ticket holders and sponsors.”

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About Thuzio
Thuzio (www.thuzio.com), is a marketplace for talent providing businesses and professionals with an all access pass to celebrity talent through booking, event and database services.

Booking Services acts on behalf of corporations and professionals interested in securing talent for appearances and more. Thuzio provides access to talent from all celebrity verticals, including Sports, Music, Culinary, and TV/Film. The company’s diverse client list includes EY, Yahoo!, YPO, Burger King, Dick’s Sporting Goods, Benjamin Moore and Amerisource Bergen.

Thuzio Executive Club (www.thuzioexecutiveclub.com), launched in 2014, provides members and their guests with the most memorable business events of the year. Whether an intimate dinner featuring all-star Q&A sessions, game watch event with the pros or on-location reception before the big game, TEC events are designed to be the most consistently interesting and distinctive platform for client entertainment.

Thuzio was founded by Mark Gerson (Co-founder and Chairman of GLG) and Tiki Barber (Legendary NY Giant) in 2012.

About AEG
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns or is affiliated with a collection of companies including more than 100 of the world’s preeminent facilities such as STAPLES Center (Los Angeles), StubHub Center (Carson, CA), Best Buy Theater (Times Square, New York), Sprint Center, (Kansas City), Target Center (Minneapolis), Mercedes-Benz Arena (Shanghai, China), MasterCard Center (Beijing, China), O2 World Hamburg, Allphones Arena (Sydney, Australia), Ericsson Globe Arena (Stockholm, Sweden), O2 World Arena (Berlin, Germany) and The O2 Arena and entertainment district (London, England), which are all part of the portfolio of AEG Facilities.

Developed by AEG, L.A. LIVE is a 4 million square foot / $3 billion downtown Los Angeles sports, residential & entertainment district featuring Nokia Theatre L.A. LIVE; Club Nokia; a 54-story, 1001-room convention “headquarters” destination; along with entertainment, restaurant and office space that officially opened in 2010.

AEG Live, the company’s live-entertainment division, is the world’s second largest concert promotion and touring company, and is comprised of touring, festival, exhibition, broadcast, merchandise and special event divisions with fifteen regional offices. AEG Global Partnerships, a division responsible for worldwide sales and servicing of sponsorships naming rights and other strategic partnerships. In addition to overseeing privately held management shares of the Los Angeles Lakers, assets of AEG Sports include franchises such as the LA Kings, LA Galaxy and Houston Dynamo and the Amgen Tour of California cycling stage race. In 2010, AEG launched its AEG 1EARTH environmental program with the announcement of 2020 environmental goals and the release of the industry’s first sustainability report. And in 2011, AEG introduced AXS, a comprehensive entertainment platform serving as the company’s primary consumer brand, including AXS Ticketing, which provides fans the opportunity to purchase tickets directly from their favorite venues via a user-friendly ticketing interface, Examiner.com and the AXS TV network. For additional information, visit www.aegworldwide.com.

About STAPLES Center
STAPLES Center has clearly established itself as the sports and entertainment center of the world. As the home of four professional sports franchises – the NBA’s Los Angeles Lakers and Los Angeles Clippers, the NHL’s 2014 Stanley Cup Champion Los Angeles Kings and the WNBA’s Los Angeles Spark. The AEG owned and operated arena continues to distinguish itself as the host of several high-profile events of national and international distinction including “Music’s Biggest Night” the GRAMMY Awards fourteen of the last fifteen years, the 2004 & 2011 NBA All-Star Game, 2002 NHL All-Star Game, 2000 Democratic National Convention and 2009 World Figure Skating Championships. STAPLES Center’s has also played host to some incredible concerts with performances that have brought international stature to the downtown Los Angeles arena including concerts by Taylor Swift, Mana, The Rolling Stones, Prince, U2, Garth Brooks, Paul McCartney, P!nk, Usher, Jay-Z, Kanye West, Roger Waters, Britney Spears, Beyoncé, Justin Bieber, Katy Perry, Sade, Justin Timberlake and more. STAPLES Center hosts over 250 events and over 4 million guests annually with events ranging from professional sports, live music, family shows, boxing and special events. The arena’s reputation for world-class amenities, features and commitment to quality of service and the guest experience is second to none. Visit STAPLES Center today at staplescenter.com.

Top 10 Thuzio Executive Club Moments Of 2014

Dec 22

Posted on
Dec 22, 2014

In January, Thuzio redefined the corporate entertainment world by introducing the Thuzio Executive Club. The idea was to present the business community, including company owners, executives, even teams, with the most memorable evenings of the year.

Screen Shot 2014-12-22 at 11.57.03 AMHere are 10 of our favorite moments from the last 12 months at ‘TEC.’ And with a schedule that includes Joe Theismann, Hank Haney and Bobby Knight in 2015, we look forward to many great nights ahead.

10) Dick Vermeil On The Story Of Kurt Warner
From a grocery store employee to NFL MVP, Warner emerged from out of the blue to lead Vermeil’s Rams to Super Bowl XXXIV.
WATCH: http://youtu.be/kGKl30Vr_Es

9) Mickey Morandini And Mitch Williams On The Magic Of The 1993 Phillies
One could argue that the 1993 team that lost the World Series was more popular in Philadelphia than the team who won it all in 2008.
WATCH: http://youtu.be/Zntfe0ox4_E

8) Ozzie Guillen On The Longest Game In World Series History
The White Sox manager had to give credit where it was due. His son knew Geoff Blum was ready get a big hit in Game 3.
WATCH: http://youtu.be/Fd3Btvk47Qk

Screen Shot 2014-12-22 at 11.59.27 AM7) Terrell Owens On Donovan McNabb In Philadelphia
TO had no regrets, but admits there are things he could have done differently throughout his career.
WATCH: http://youtu.be/pV50gPzbkZ4

6) Jeremy Roenick On Mike Keenan
Let’s just say that Keenan, best known for leading the Rangers to a Stanley Cup, wasn’t the easiest to play for.
WATCH: http://youtu.be/f7-gRPB5nB0

5) Lawrence Taylor And Tiki Barber Have A Moment
The LT and Tiki Show was like one of those Off-Broadway productions that played to rave reviews. TEC members have never laughed so hard …
WATCH: http://youtu.be/keXGmbt_J2Q

4) Roger Clemens On A ‘Big League Wrinkle’
What’s a ‘Big League Wrinkle’ you ask? Let the Rocket explain ….
WATCH: http://youtu.be/LPyDD6SBbm4

3) Dereck Whittenburg On Meeting Jim Valvano
A.K.A. “That crazy Italian guy that said he owned a college.”
WATCH: http://youtu.be/800q6eJmBow

2) Mookie Wilson On Game 6
The Mets legend has learned to embrace the ‘slow roller’ that will forever define his life.
WATCH: http://youtu.be/SnwxslIpnoc

1) Terrell Owens Tells The Story Of The Cowboys Star Celebration
“When Emmitt came out there. He had his reasons … because he felt like I disrespected the star.”
WATCH: http://youtu.be/gGGKDw6o9o4

For more information on joining the Thuzio Executive Club, visit club.thuzio.com.

Your Talent Solution For College Football’s Playoff

Dec 8

Posted on
Dec 8, 2014

It’s finally here.

The four teams for College Football’s first ever playoff have been announced and we at Thuzio are excited to have a true National Champion.

The era of debating who is #1 is over.

Screen Shot 2014-12-08 at 9.45.07 AMThuzio is also excited to be your talent solution for the Rose Bowl, Sugar Bowl and College Football Playoff championship game. Whether your company wants to activate at AT&T Stadium, engage top clients, dominate social media, or host a Texas-sized tailgate, we’ve got you covered like a shutdown corner.

As for who corporate clients will look towards? We have a few ideas for all of those Buckeye, Duck, Seminole and Crimson Tide fans out there.

Dan Fouts (Oregon)
The Hall of Fame quarterback led the NFL in passing yards from 1979-1982 and became the first player in history to throw 4,000 yards in three consecutive years. He also has done a TON of TV work, including Monday Night Football.

Joey Harrington (Oregon)
Harrington was an All American Quarterback at Oregon for three seasons before becoming the third overall pick of the Detroit Lions. He currently works for FOX as a College Football broadcaster.

Shaun Alexander (Alabama)
Alexander finished his career as Alabama’s all-time leading rusher with 3,565 rushing yards and also added 41 touchdowns. In 1998 he was selected All-SEC, All-American, SEC Player of the Year and finished seventh in the Heisman vote. Alexander enjoyed a great NFL career, making the Pro Bowl three times and helping the Seahawks reach Super Bowl XL in 2006.

Dee Milner (Alabama)
The former All American cornerback at Alabama helped the Crimson Tide win two National Championships during his career. In 2013, Milliner was drafted ninth overall by the New York Jets, where he currently is a starter.

Cornelius Bennett (Alabama)
Bennett was a five-time Pro Bowler and four-time NFC champion during his 13 seasons in NFL. An Alabama native, Cornelius attended the University of Alabama where he was a three-time first-team All-American in 1984, 1985 and 1986. To this day, he is still one of only two Alabama players to be named to three All-America teams. In 2004, Cornelius was inducted into the Alabama Sports Hall of Fame and in 2005, the College Football Hall of Fame.

Charlie Ward (Florida State)
Recognized as the best Florida State football player of all-time, Ward was the first Heisman Trophy winner in school history and the first quarterback to lead FSU to a National Title. He had his number retired immediately after leaving college in 1993 and was elected to College Football’s Hall of Fame in 2006.

Derrick Brooks (Florida State)
The linebacker was twice recognized as a consensus All-American while a member of the Seminoles. As a professional, he was an 11-time All-Pro and earned a Super Bowl ring with the Tampa Bay Buccaneers. He was just inducted into the Pro Football Hall of Fame this past year.

BOOK BROOKS DIRECTLY THROUGH THUZIO HERE

Danny Kanell (Florida State)
The former All American quarterback played in 45 games and completed 62.2% of his 851 pass attempts from 1992-1995. Kanell threw for 6,372 yards, 57 touchdowns (at the time a school record) and 26 interceptions during his four years in Tallahassee. Currently a college football analyst for ESPN, he was inducted into the school’s Athletic Hall of Fame in 2012.

BOOK KANELL DIRECTLY THROUGH THUZIO HERE

Archie Griffin (Ohio State)
Griffin is college football’s only two-time Heisman Trophy winner, winning four Big Ten titles and becoming the first player ever to start in four Rose Bowl games. He is widely recognized as one of the greatest players to ever play at Ohio State and is a member of the College Football Hall of Fame

Troy Smith (Ohio State)
While playing for Ohio State, Smith was recognized as an All-American and also won the Heisman Trophy in 2006. He was drafted by the Baltimore Ravens in the fifth round of the 2007 NFL Draft and his #10 jersey was retired by the school in 2014.

Tony Dorsett (Pittsburgh)
Dorsett was a Heisman Trophy winner while at the University of Pittsburgh in 1976. He is also regarded as one of the greatest players in Dallas Cowboys history and is local to Dallas Fort-Worth.

BOOK DORSETT DIRECTLY THROUGH THUZIO HERE

Ricky Williams (Texas)
Williams is one of the greatest running backs in the history of Texas football, winning the Heisman Trophy in 1998. As an NFL Pro, he is a member of the 10,000+ Yard rushing club and was named an All-Pro in 2002.

Screen Shot 2014-12-08 at 9.44.00 AMEric Dickerson (SMU)
Dickerson, one of the greatest running backs in NFL history, played college football at SMU where he and teammate Craig James lead the team’s running attack, called the “Pony Express”. Eric broke Earl Campbell’s Southwest Conference record for yards and attempts and his 48 college career touchdowns tied Doak Walker’s SMU total. During his senior season, he finished third in the Heisman Trophy voting behind Herschel Walker and John Elway. He is also featured in ESPN’s 30 for 30 about SMU football.

BOOK DICKERSON DIRECTLY THROUGH THUZIO HERE

Vince Young (Texas)
Young led Texas to a National Championship in 2006, leading the Longhorns over USC in one of the most memorable games in college football history. The mobile, athletically gifted QB finished third in the Heisman Trophy voting that season and was named to the NFL Pro Bowl just a few months later.

Matt Leinart (USC)
In 2003, Leinart led the #1 ranked USC Trojans to the AP National Championship by defeating the University of Michigan in the Rose Bowl. In 2004, he won the Heisman Trophy while leading the Trojans to a second consecutive AP National Championship as well as the BCS National Championship. He was selected 10th overall in the NFL Draft and was part of the Arizona Cardinals Super Bowl team in 2009.

Vinny Testaverde (Miami)
As a senior in 1986, he was a consensus first-team All-American and won the Heisman Trophy on his way to becoming the Hurricanes’ all-time leader in career touchdown passes with 48. Along with Jim Kelly, Bernie Kosar, Steve Walsh, Gino Torretta and Ken Dorsey, he is considered to be part of ‘The U’s’ quarterback dynasty. He was inducted into the College Football Hall of Fame in 1998.

BOOK TESTAVERDE DIRECTLY THROUGH THUZIO HERE

Have questions? Give us a call at 1-800-656-0930 to discuss your College Football Playoff (and bowl) needs.

What We’re Watching

Nov 6

Posted on
Nov 6, 2014

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TO, Shawn Johnson To Star On New Season Of Celebrity Apprentice
(USA Today) NBC’s Celebrity Apprentice returns for a seventh season Jan. 4 with a new crop of contestants, including former NFL wide receiver Terrell Owens, Olympic champions Jamie Anderson and Shawn Johnson, and two-time World Series winner Johnny Damon. READ MORE

Travis Kelce Is The Next Revolutionary Tight End
(Deadspin) At 6-foot-5 and 260 pounds, Kelce has the look of a prototypical tight end. He was drafted in the third round in 2013 but missed all of last year due to injury. Nine weeks into his first season on the field, he has 419 yards and four touchdowns. Those numbers aren’t as eye-popping as the ones Rob Gronkowski (663 yards, eight TDs), Julius Thomas (360 yards, 10 TDs), or even Antonio Gates (445 yards, nine TDs) are putting up, but a closer look at Kelce’s play reveals that, when he’s on the field, he’s just as good, if not better, than many of his peers at the position. READ MORE

ZAMST Continues Endorsement Deal With Stephen Curry
(SportTechie) ZAMST, a high-performance sports equipment company, announced that they will continue their worldwide endorsement deal with Golden State Warriors’ point guard Stephen Curry. Curry has battled ankle injuries since joining the league, and underwent ankle ligament surgery in 2011. Since then, he has been wearing the A2-DX ankle braces from ZAMST, and will continue to this season. READ MORE

Dez Bryant Signs With Roc Nation
(NFL.com) Dez Bryant nearly got a new contract from the Dallas Cowboys before the 2014 season started, but the two sides could not reach an agreement before Bryant’s self-imposed deadline. Now Bryant has decided to change his representation. Roc Nation Sports, the agency led by Jay Z, announced this week that they have added Bryant to their stable of athletes. READ MORE

An Interview With Thuzio Talent Associate Ryan McKenna
(Front Office Sports) McKenna sat down with Front Office Sports to discuss his career path and offer advice for those looking to break into the industry. READ MORE

Matt Light Stars In Halloween Prank For Hotel Group
(FTW) In this spot for Courtyard by Marriott, former Patriots lineman Matt Light pretends to be a mannequin in a hotel lobby and then terrifies people who walk up to him. READ MORE

Bill Raftery Files Trademarks For “Onions,” “With A Kiss”
(ESPN) Raftery said in the past he wasn’t preoccupied with owning what he uttered, but he recently decided to see “what direction it goes in.”

“The short phrases came into being because it was a way to contribute to the commentary, while making sure I wasn’t getting in the way of the play-by-play man.” READ MORE

Today’s Athlete Marketing Headlines

Oct 17

Posted on
Oct 17, 2014

Giants Players Face Cowboys, Ebola Fears In Dallas This Weekend
(FOX Sports) Earlier this week, Giants players and staff were given a fact sheet, prepared by the Duke Infection Control Outreach Network, outlining the basics about Ebola.

“Our athletic trainers and team physicians have been briefed on the scope of the Ebola-virus disease,” Pat Hanlon, Giants senior VP of communications, said in an email to the New York Post. “We have distributed a fact sheet to our employees and distributed similar information to our players electronically.” READ MORE

Euro 2016 Qualifier Stopped After Drone Appearance, Riot
(Washington Post) The Albanian national soccer team traveled to Belgrade for the first time since 1967 to play Serbia in a European Championship qualifying match on Tuesday. It ended early when riots broke out in Belgrade’s Partizan Stadium, which visiting fans had been banned from entering, after someone decided to fly a drone carrying a pro-Albanian flag over the pitch.

The flag showed a map of “Greater Albania,” an area that includes territory within Albania, Serbia, Montenegro, Macedonia, northern Greece and the autonomous region of Kosovo, which the Serbian government still claims. The flag also depicts the word “autochthonous” (“indigenous”), as well as portraits of Ismail Qemali and Isa Boletinim, two Albanian nationalist leaders. READ MORE

Amy Purdy, Meryl Davis Reflect On Dancing With The Stars Experience
(International Paralympic Committee) “I feel blessed to be able to go from Sochi to ‘Dancing With The Stars’ and now I’m on a speaking tour with Oprah,” Purdy said. “I’ve never could have imagined that this is what I’d be doing, but I’m so grateful for the platform to share not just my message, but the message of a lot of other Paralympians.”

“I think we learned strength in a very different capacity,” Davis said. “We both talked about embracing femininity in a different way. I think, as athletes, we often think of femininity stereotypically as a weakness and I think Dancing With The Stars really taught us to embrace femininity as a strength and an asset, which is a really beautiful thing.” READ MORE

Gritty David Eckstein Looking To Get Back In MLB
(USA Today) Thanks to Moneyball, Eckstein’s ability to “put up a tough at-bat” lost value; instead, metrics like OPS Plus and Wins Above Replacement revealed him as a merely average – or worse – offensive performer. Rather than earning platitudes for “making all the plays” despite his stature, defensive metrics gave cause to rip Eckstein for the balls he couldn’t reach, or throws he couldn’t make.

And he unwittingly became the cause célèbre in baseball’s holy war of stats vs. scouts.

“As everyone knows, I’m the worst sabermetric player to ever play the game,” he says, more with a sense of pride than defiance. READ MORE

Eric Karros Still Has His 2003 Cubs World Series Hat
(Deadspin) Karros was playing first base during the famed Steve Bartman incident during Game 6 of the 2003 NLCS. The hat was placed in his locker, awaiting the North Siders first World Series appearance since 1945. READ MORE

Ryan Whitney Gets His Wish To Play In Sochi
(SportingNews) Well …. sort of. Whitney was hoping to travel to the Russian coast to play in the 2014 Olympic Winter Games. Instead, he just signed a deal with the city’s KHL team and took to Twitter to self depricate. READ MORE

Amar’e's New Secret Weapon? Red Wine Baths
(ESPN New York) “The red wine bath is very important to me because it allows me to create more circulation in my red blood cells,” Stoudemire said after completing a three-hour practice with the Knicks on Thursday. “Plus, it’s very hot, so it’s like a hot tub. But it’s also the red wine … just kind of soothes the body.”

Stoudemire, 31, said the wine baths are mixed with water, but the majority is wine. He follows up a bath treatment with a 90-minute massage. Stoudemire also moves between a variety of tubs at different temperatures. READ MORE

Get Ready To See A Lot Of LeBron Pitching Kia
(ESPN) James previously donated Kia cars he won as a result of winning the league’s MVP award to charity, but this past summer, his business partner Maverick Carter said James — a car enthusiast — asked whether he could get the new $66,000 car to drive around.

Kia, which is entering its eighth year as the official vehicle of the NBA, happily obliged.

“It was a great call to get,” Tim Chaney, vice president of marketing at Kia Motors America, told ESPN.com. “We were not actively seeking another endorser, but LeBron told us, after driving the car around this summer, that he liked it so much, that we decided to partner with him. He brought us instant credibility.” READ MORE

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Williams, Morandini Visit The Thuzio Executive Club – Philadelphia

On Monday evening, Mitch ‘Wild Thing’ Williams and Mickey Morandini met with members of the Thuzio Executive Club to relive their experiences with the 1993 Philadelphia Phillies.
WATCH HIGHLIGHTS / JOIN THE CLUB

Young Soccer Player Chooses Neymar Over $10,000
(El Paso Times) By winning a contest sponsored by the Brazilian soft-drink Guaraná Antarctica, Rhiannon Conelley, a 16-year-old goalkeeper, will travel to Spain next year to meet Neymar. Although sweepstakes organizers have not released the date of the meet-and-greet, Conelley said she would travel to Spain with her mother and personal coach.

“It feels good. I mean to go to Spain and meet your idol, it feels awesome,” she said.

She chose the meet-and-greet with Neymar instead of the other grand prize — $10,000 in cash. READ MORE

Gift-A-Graph Promotion Rules

Oct 8

Posted on
Oct 8, 2014

Thuzio ‘Gift-A-Graph’ Sweepstakes
NO PURCHASE NECESSARY TO ENTER OR WIN
Purchase does not increase chance of winning.

The prize: One (1) individual will be selected at random by the Thuzio team to win a series of five autographed items from the company’s New York City offices. Any and all prize related expenses, including without limitation any and all federal, state, and/or local taxes shall be the sole responsibility of the winner. Approximate Retail Value (ARV) is $250.

How to enter: Entries for Thuzio’s Gift-A-Graph sweepstakes are obtained through the company’s page on the Lockerdome platform. (http://lockerdome.com/thuzio/6170046871379521/7124132315925274). The number of entries are weighted by following Thuzio on Twitter and Instagram, or any of the participating athletes on social media.

Alternate means of entry: Mail a 4″ x 6″ card with the following information:
- Your full name
- Your complete address
- Valid email address (if you do not have an email address, print “no email address”)
-Valid telephone number
- The words “Thuzio Gift-A-Graph”

Mail entry to:
Thuzio
267 5th Avenue – Floor 7
New York, NY 10016

Only one entry card will be accepted per person. All entries become the exclusive property of Sponsor and will not be acknowledged or returned. Mailed cards are a means of entering the promotion without having to LIKE Thuzio on social media.

TERMS AND CONDITIONS 

1) By submitting an entry, you fully and unconditionally agree to and accept these Official Rules.

2) Sweepstakes entries are limited to the United States and District of Columbia and is void where prohibited. All federal, state and local laws and regulations apply. Subject to any governmental approval that may be required, Sponsor reserves the right to, without prior notice and at any time, terminate the Sweepstakes, in whole or in part, or modify Sweepstakes in any way, should any factor interfere with its proper conduct as contemplated by these Official Rules. Sweepstakes will begin on November 12, 2014 and will continue until December 20, 2014. Sponsor reserves the right in its sole discretion, to cancel the sweepstakes in its entirety, or only the online portion, if it becomes technically corrupted or because of non-authorized human intervention.

3) Eligibility. – Must be at least 16 years-old to enter. Employees, officers, or directors of Sponsor, its parent companies, affiliates, subsidiaries, and their children, parents, spouse, and members of their household are ineligible to participate. No purchase or online entry necessary. Sweepstakes is open only to legal residents of the United States. A purchase does not enhance your chance of winning.

4) Effective date of entries. Entries made online will be effective on the day received. Entries submitted by mail will be effective on the date Sponsor receives and processes the entry. All entries become the exclusive property of Thuzio and will not be acknowledged or returned. You are responsible for your costs of entering, including online access charges, long distance telephone charges, and postage.

5) Selection of winners. Winner(s) will be determined at random by a Thuzio representative. Winner(s) must agree to the use of their names, voices, and/or likeness for the purpose of advertising, trade, or promotion without further compensation, unless prohibited by law.

6) Notification of winners. Sweepstakes winner will be notified by the social media outlet in which they entered. If applicable, an email or phone call will be sent to the winner within one week after the drawing. All decisions are final and binding. Winners must contact the Sponsor within five calendar days from the date the notification is sent by the sponsor to claim their prize. – Failure to contact Sponsor within that five day period will result in immediate disqualification of the selected entrant and a new winner will be selected. No exceptions will be made to this rule. Sponsor is not responsible for and shall not be liable for late, lost, misdirected, or unsuccessful efforts to notify winners.

7) Odds of winning. The odds of winning any drawing will be determined by the number of eligible entries received.

8) In the event of a dispute regarding who submitted an online entry, the entry will be deemed submitted by the authorized account holder of the social media account.

9) Other conditions. Sponsor, its agents and representatives, its parent companies, affiliates, subsidiaries, advertising, promotion and fulfillment agencies and legal advisors are not responsible for and will not be liable for (I) late, lost, damaged, misdirected, incomplete, unintelligible or postage due entries; (II) telephone, electronic, hardware or software program, network, Internet or computer malfunctions, failures or difficulties of any kind; (III) failed, incomplete, garbled or delayed computer transmissions; (IV) any condition caused by events beyond the control of Sponsor that may cause Sweepstakes to be disrupted or corrupted; (V) any injuries losses or damages of any kind arising in connection with or as a result of the Sweepstakes, or from participation in the Sweepstakes; or (VI) any printing or typographical error in any material associated with the Sweepstakes.

10) Indemnification. You agree to release and hold Sponsor, its employees, officers, directors, shareholders, agents, representatives, parent companies, affiliates, subsidiaries, advertising, promotion and fulfillment agencies, and legal advisors, harmless from any and all losses, damages, rights, claims and actions of any kind in connection with the Sweepstakes, including without limitation, personal injury, death and property damage, and claims based on publicity rights, defamation or invasion of privacy. This sweepstakes is in no way sponsored, endorsed or administered by, or associated with Twitter or Instagram. You understand that you are providing your information to Thuzio and the sweepstakes sponsor, not to Twitter or Instagram.

11) Choice of law. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of you and Sponsor in connection with the Sweepstakes, will be governed by, and construed in accordance with, the substantive laws of the state of New York.

Thuzio Updates – October 2014

Oct 2

Posted on
Oct 2, 2014

Hello Friends (cue our Jim Nantz voice),

All is well with Team Thuzio, which wraps up Quarter 3 with a new market launch, a fundraising announcement and an eye on 2015.

THE HIGHLIGHTS:

Screen Shot 2014-10-02 at 9.49.19 AM- The Thuzio Executive Club launched in Chicago on September 30th with a program that included Gary Fencik and Dan Hampton, both members of the famed 1985 Bears. The event was held at Ditka’s restaurant in Chicago and the coach himself made an appearance.

TEC has grown substantially over the past few months, something that can be seen in our feature video and redesigned website. We’ve also created a pricing structure that benefits both individuals and corporations who want to entertain top clients.

- On the speaking circuit, Tiki Barber will be speaking at the CSE Sports Marketing Symposium, presented in partnership with Sports Business Journal on October 15th. Our CEO Jared Augustine will speak on a panel at EventTech 2014 in Las Vegas next month.

- Special event pages now exist for the ‘Big Game’ in Arizona, the Men’s Final Four in Indianapolis and the All-Star Game in New York City. Those interested in the College Football Playoffs and Women’s World Cup can find decks here. If you are activating around any one of these, we should be in touch.

- We announced a $6 million Series A fundraising round in August. Read all about it, or better yet … look up in Times Square.

- If you don’t follow us on social media, check out Thuzio on YouTube, Facebook, Twitter, LinkedIn and Instagram. You can also follow our co-founder Tiki Barber on Twitter, Instagram and LinkedIn.

Your Athlete Marketing Headlines – September 23

Sep 23

Posted on
Sep 23, 2014

Screen Shot 2014-09-23 at 10.55.17 AM
Here is the latest in athlete marketing and activation from Thuzio’s New York headquarters.

The Artist Formerly Known As Ron Artest Will Sport Panda Shoes This Season
Remember when Reebok had ‘The Pump’ sneakers? This takes that concept and combines them with every Halloween costume from your childhood. No, the panda head doesn’t detach from the rest of the sneaker. Yes, I want a pair.

Metta World Peace has taken his talents to China where he’ll suit up for the Sichuan Blue Whales. He has also planned to change his Chinese name to The Panda’s Friend.

The Discount Double Check Didn’t Work Well For Stephen Tulloch
Unfortunately for the Detroit Lions linebacker, Jake from State Farm doesn’t do health insurance. And ‘like a good neighbor’ State Farm won’t be there with a new ACL.

Here’s the good news for Tulloch … at least he wasn’t a kicker getting injured during an excessive celebration!

Nike, U.S. Soccer And The USOC Comment On Hope Solo’s Situation
Christine Brennan of USA Today examined the Solo case last month before the second Ray Rice video. Now, Nike, U.S. Soccer and the U.S. Olympic Committee find themselves answering similar questions to those recently posed at Roger Goodell.

Jeff Kent Announces Women Driven Scholarship Endowment At Cal
According to the press release, the endowment will provide a full scholarship each year to one female student-athlete selected from soccer, softball, tennis, track or cross country at Cal. Kent, a former MLB player, was a scholarship athlete for just one season while at the University.

Dan Haren Triggered His $10M Option During Last Night’s Dodgers-Giants Game
In what was likely his last start of the season, Haren finished the six innings needed to guarantee his 2015 contract … He went seven.

Screen Shot 2014-09-23 at 10.56.04 AMThere Was A Mighty Ducks Reunion Over The Weekend
The Ducks reunited for the film’s 20th anniversary and even posed in their famed flying V. Notably absent were Joshua Jackson (Charlie Conway) and SNL cast member Keenan Thompson.

Romeo Beckham Is Face Of Burberry’s Christmas Campaign
It is the second modeling job for the son of David and Victoria Beckham. The company’s previous campaigns have featured Kate Moss, Emma Watson and Cara Delevingne

The MLS Is Growing, But A Labor Battle Could Be Their Undoing
Whether you love or loathe America’s professional soccer offering, one can’t ignore a potential labor fight this offseason. With things like the salary cap, allocated players and free agency all on the table, negotiations could be extremely complex, especially if the league wants to maintain the balance of attracting top talent and creating a place to craft U.S. talent.

10 Reasons Why The Ryder Cup Is A Sports Marketing Phenomenon
The Ryder Cup, sans Tiger Woods, takes place this weekend in Gleneagles, Scotland.