Your Talent Solution For College Football’s Playoff

Dec 8

Posted on
Dec 8, 2014

It’s finally here.

The four teams for College Football’s first ever playoff have been announced and we at Thuzio are excited to have a true National Champion.

The era of debating who is #1 is over.

Screen Shot 2014-12-08 at 9.45.07 AMThuzio is also excited to be your talent solution for the Rose Bowl, Sugar Bowl and College Football Playoff championship game. Whether your company wants to activate at AT&T Stadium, engage top clients, dominate social media, or host a Texas-sized tailgate, we’ve got you covered like a shutdown corner.

As for who corporate clients will look towards? We have a few ideas for all of those Buckeye, Duck, Seminole and Crimson Tide fans out there.

Dan Fouts (Oregon)
The Hall of Fame quarterback led the NFL in passing yards from 1979-1982 and became the first player in history to throw 4,000 yards in three consecutive years. He also has done a TON of TV work, including Monday Night Football.

Joey Harrington (Oregon)
Harrington was an All American Quarterback at Oregon for three seasons before becoming the third overall pick of the Detroit Lions. He currently works for FOX as a College Football broadcaster.

Shaun Alexander (Alabama)
Alexander finished his career as Alabama’s all-time leading rusher with 3,565 rushing yards and also added 41 touchdowns. In 1998 he was selected All-SEC, All-American, SEC Player of the Year and finished seventh in the Heisman vote. Alexander enjoyed a great NFL career, making the Pro Bowl three times and helping the Seahawks reach Super Bowl XL in 2006.

Dee Milner (Alabama)
The former All American cornerback at Alabama helped the Crimson Tide win two National Championships during his career. In 2013, Milliner was drafted ninth overall by the New York Jets, where he currently is a starter.

Cornelius Bennett (Alabama)
Bennett was a five-time Pro Bowler and four-time NFC champion during his 13 seasons in NFL. An Alabama native, Cornelius attended the University of Alabama where he was a three-time first-team All-American in 1984, 1985 and 1986. To this day, he is still one of only two Alabama players to be named to three All-America teams. In 2004, Cornelius was inducted into the Alabama Sports Hall of Fame and in 2005, the College Football Hall of Fame.

Charlie Ward (Florida State)
Recognized as the best Florida State football player of all-time, Ward was the first Heisman Trophy winner in school history and the first quarterback to lead FSU to a National Title. He had his number retired immediately after leaving college in 1993 and was elected to College Football’s Hall of Fame in 2006.

Derrick Brooks (Florida State)
The linebacker was twice recognized as a consensus All-American while a member of the Seminoles. As a professional, he was an 11-time All-Pro and earned a Super Bowl ring with the Tampa Bay Buccaneers. He was just inducted into the Pro Football Hall of Fame this past year.


Danny Kanell (Florida State)
The former All American quarterback played in 45 games and completed 62.2% of his 851 pass attempts from 1992-1995. Kanell threw for 6,372 yards, 57 touchdowns (at the time a school record) and 26 interceptions during his four years in Tallahassee. Currently a college football analyst for ESPN, he was inducted into the school’s Athletic Hall of Fame in 2012.


Archie Griffin (Ohio State)
Griffin is college football’s only two-time Heisman Trophy winner, winning four Big Ten titles and becoming the first player ever to start in four Rose Bowl games. He is widely recognized as one of the greatest players to ever play at Ohio State and is a member of the College Football Hall of Fame

Troy Smith (Ohio State)
While playing for Ohio State, Smith was recognized as an All-American and also won the Heisman Trophy in 2006. He was drafted by the Baltimore Ravens in the fifth round of the 2007 NFL Draft and his #10 jersey was retired by the school in 2014.

Tony Dorsett (Pittsburgh)
Dorsett was a Heisman Trophy winner while at the University of Pittsburgh in 1976. He is also regarded as one of the greatest players in Dallas Cowboys history and is local to Dallas Fort-Worth.


Ricky Williams (Texas)
Williams is one of the greatest running backs in the history of Texas football, winning the Heisman Trophy in 1998. As an NFL Pro, he is a member of the 10,000+ Yard rushing club and was named an All-Pro in 2002.

Screen Shot 2014-12-08 at 9.44.00 AMEric Dickerson (SMU)
Dickerson, one of the greatest running backs in NFL history, played college football at SMU where he and teammate Craig James lead the team’s running attack, called the “Pony Express”. Eric broke Earl Campbell’s Southwest Conference record for yards and attempts and his 48 college career touchdowns tied Doak Walker’s SMU total. During his senior season, he finished third in the Heisman Trophy voting behind Herschel Walker and John Elway. He is also featured in ESPN’s 30 for 30 about SMU football.


Vince Young (Texas)
Young led Texas to a National Championship in 2006, leading the Longhorns over USC in one of the most memorable games in college football history. The mobile, athletically gifted QB finished third in the Heisman Trophy voting that season and was named to the NFL Pro Bowl just a few months later.

Matt Leinart (USC)
In 2003, Leinart led the #1 ranked USC Trojans to the AP National Championship by defeating the University of Michigan in the Rose Bowl. In 2004, he won the Heisman Trophy while leading the Trojans to a second consecutive AP National Championship as well as the BCS National Championship. He was selected 10th overall in the NFL Draft and was part of the Arizona Cardinals Super Bowl team in 2009.

Vinny Testaverde (Miami)
As a senior in 1986, he was a consensus first-team All-American and won the Heisman Trophy on his way to becoming the Hurricanes’ all-time leader in career touchdown passes with 48. Along with Jim Kelly, Bernie Kosar, Steve Walsh, Gino Torretta and Ken Dorsey, he is considered to be part of ‘The U’s’ quarterback dynasty. He was inducted into the College Football Hall of Fame in 1998.


Have questions? Give us a call at 1-800-656-0930 to discuss your College Football Playoff (and bowl) needs.

What We’re Watching

Nov 6

Posted on
Nov 6, 2014

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TO, Shawn Johnson To Star On New Season Of Celebrity Apprentice
(USA Today) NBC’s Celebrity Apprentice returns for a seventh season Jan. 4 with a new crop of contestants, including former NFL wide receiver Terrell Owens, Olympic champions Jamie Anderson and Shawn Johnson, and two-time World Series winner Johnny Damon. READ MORE

Travis Kelce Is The Next Revolutionary Tight End
(Deadspin) At 6-foot-5 and 260 pounds, Kelce has the look of a prototypical tight end. He was drafted in the third round in 2013 but missed all of last year due to injury. Nine weeks into his first season on the field, he has 419 yards and four touchdowns. Those numbers aren’t as eye-popping as the ones Rob Gronkowski (663 yards, eight TDs), Julius Thomas (360 yards, 10 TDs), or even Antonio Gates (445 yards, nine TDs) are putting up, but a closer look at Kelce’s play reveals that, when he’s on the field, he’s just as good, if not better, than many of his peers at the position. READ MORE

ZAMST Continues Endorsement Deal With Stephen Curry
(SportTechie) ZAMST, a high-performance sports equipment company, announced that they will continue their worldwide endorsement deal with Golden State Warriors’ point guard Stephen Curry. Curry has battled ankle injuries since joining the league, and underwent ankle ligament surgery in 2011. Since then, he has been wearing the A2-DX ankle braces from ZAMST, and will continue to this season. READ MORE

Dez Bryant Signs With Roc Nation
( Dez Bryant nearly got a new contract from the Dallas Cowboys before the 2014 season started, but the two sides could not reach an agreement before Bryant’s self-imposed deadline. Now Bryant has decided to change his representation. Roc Nation Sports, the agency led by Jay Z, announced this week that they have added Bryant to their stable of athletes. READ MORE

An Interview With Thuzio Talent Associate Ryan McKenna
(Front Office Sports) McKenna sat down with Front Office Sports to discuss his career path and offer advice for those looking to break into the industry. READ MORE

Matt Light Stars In Halloween Prank For Hotel Group
(FTW) In this spot for Courtyard by Marriott, former Patriots lineman Matt Light pretends to be a mannequin in a hotel lobby and then terrifies people who walk up to him. READ MORE

Bill Raftery Files Trademarks For “Onions,” “With A Kiss”
(ESPN) Raftery said in the past he wasn’t preoccupied with owning what he uttered, but he recently decided to see “what direction it goes in.”

“The short phrases came into being because it was a way to contribute to the commentary, while making sure I wasn’t getting in the way of the play-by-play man.” READ MORE

Today’s Athlete Marketing Headlines

Oct 17

Posted on
Oct 17, 2014

Giants Players Face Cowboys, Ebola Fears In Dallas This Weekend
(FOX Sports) Earlier this week, Giants players and staff were given a fact sheet, prepared by the Duke Infection Control Outreach Network, outlining the basics about Ebola.

“Our athletic trainers and team physicians have been briefed on the scope of the Ebola-virus disease,” Pat Hanlon, Giants senior VP of communications, said in an email to the New York Post. “We have distributed a fact sheet to our employees and distributed similar information to our players electronically.” READ MORE

Euro 2016 Qualifier Stopped After Drone Appearance, Riot
(Washington Post) The Albanian national soccer team traveled to Belgrade for the first time since 1967 to play Serbia in a European Championship qualifying match on Tuesday. It ended early when riots broke out in Belgrade’s Partizan Stadium, which visiting fans had been banned from entering, after someone decided to fly a drone carrying a pro-Albanian flag over the pitch.

The flag showed a map of “Greater Albania,” an area that includes territory within Albania, Serbia, Montenegro, Macedonia, northern Greece and the autonomous region of Kosovo, which the Serbian government still claims. The flag also depicts the word “autochthonous” (“indigenous”), as well as portraits of Ismail Qemali and Isa Boletinim, two Albanian nationalist leaders. READ MORE

Amy Purdy, Meryl Davis Reflect On Dancing With The Stars Experience
(International Paralympic Committee) “I feel blessed to be able to go from Sochi to ‘Dancing With The Stars’ and now I’m on a speaking tour with Oprah,” Purdy said. “I’ve never could have imagined that this is what I’d be doing, but I’m so grateful for the platform to share not just my message, but the message of a lot of other Paralympians.”

“I think we learned strength in a very different capacity,” Davis said. “We both talked about embracing femininity in a different way. I think, as athletes, we often think of femininity stereotypically as a weakness and I think Dancing With The Stars really taught us to embrace femininity as a strength and an asset, which is a really beautiful thing.” READ MORE

Gritty David Eckstein Looking To Get Back In MLB
(USA Today) Thanks to Moneyball, Eckstein’s ability to “put up a tough at-bat” lost value; instead, metrics like OPS Plus and Wins Above Replacement revealed him as a merely average – or worse – offensive performer. Rather than earning platitudes for “making all the plays” despite his stature, defensive metrics gave cause to rip Eckstein for the balls he couldn’t reach, or throws he couldn’t make.

And he unwittingly became the cause célèbre in baseball’s holy war of stats vs. scouts.

“As everyone knows, I’m the worst sabermetric player to ever play the game,” he says, more with a sense of pride than defiance. READ MORE

Eric Karros Still Has His 2003 Cubs World Series Hat
(Deadspin) Karros was playing first base during the famed Steve Bartman incident during Game 6 of the 2003 NLCS. The hat was placed in his locker, awaiting the North Siders first World Series appearance since 1945. READ MORE

Ryan Whitney Gets His Wish To Play In Sochi
(SportingNews) Well …. sort of. Whitney was hoping to travel to the Russian coast to play in the 2014 Olympic Winter Games. Instead, he just signed a deal with the city’s KHL team and took to Twitter to self depricate. READ MORE

Amar’e's New Secret Weapon? Red Wine Baths
(ESPN New York) “The red wine bath is very important to me because it allows me to create more circulation in my red blood cells,” Stoudemire said after completing a three-hour practice with the Knicks on Thursday. “Plus, it’s very hot, so it’s like a hot tub. But it’s also the red wine … just kind of soothes the body.”

Stoudemire, 31, said the wine baths are mixed with water, but the majority is wine. He follows up a bath treatment with a 90-minute massage. Stoudemire also moves between a variety of tubs at different temperatures. READ MORE

Get Ready To See A Lot Of LeBron Pitching Kia
(ESPN) James previously donated Kia cars he won as a result of winning the league’s MVP award to charity, but this past summer, his business partner Maverick Carter said James — a car enthusiast — asked whether he could get the new $66,000 car to drive around.

Kia, which is entering its eighth year as the official vehicle of the NBA, happily obliged.

“It was a great call to get,” Tim Chaney, vice president of marketing at Kia Motors America, told “We were not actively seeking another endorser, but LeBron told us, after driving the car around this summer, that he liked it so much, that we decided to partner with him. He brought us instant credibility.” READ MORE

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Williams, Morandini Visit The Thuzio Executive Club – Philadelphia

On Monday evening, Mitch ‘Wild Thing’ Williams and Mickey Morandini met with members of the Thuzio Executive Club to relive their experiences with the 1993 Philadelphia Phillies.

Young Soccer Player Chooses Neymar Over $10,000
(El Paso Times) By winning a contest sponsored by the Brazilian soft-drink Guaraná Antarctica, Rhiannon Conelley, a 16-year-old goalkeeper, will travel to Spain next year to meet Neymar. Although sweepstakes organizers have not released the date of the meet-and-greet, Conelley said she would travel to Spain with her mother and personal coach.

“It feels good. I mean to go to Spain and meet your idol, it feels awesome,” she said.

She chose the meet-and-greet with Neymar instead of the other grand prize — $10,000 in cash. READ MORE

Gift-A-Graph Promotion Rules

Oct 8

Posted on
Oct 8, 2014

Thuzio ‘Gift-A-Graph’ Sweepstakes
Purchase does not increase chance of winning.

The prize: One (1) individual will be selected at random by the Thuzio team to win a series of five autographed items from the company’s New York City offices. Any and all prize related expenses, including without limitation any and all federal, state, and/or local taxes shall be the sole responsibility of the winner. Approximate Retail Value (ARV) is $250.

How to enter: Entries for Thuzio’s Gift-A-Graph sweepstakes are obtained through the company’s page on the Lockerdome platform. ( The number of entries are weighted by following Thuzio on Twitter and Instagram, or any of the participating athletes on social media.

Alternate means of entry: Mail a 4″ x 6″ card with the following information:
- Your full name
- Your complete address
- Valid email address (if you do not have an email address, print “no email address”)
-Valid telephone number
- The words “Thuzio Gift-A-Graph”

Mail entry to:
267 5th Avenue – Floor 7
New York, NY 10016

Only one entry card will be accepted per person. All entries become the exclusive property of Sponsor and will not be acknowledged or returned. Mailed cards are a means of entering the promotion without having to LIKE Thuzio on social media.


1) By submitting an entry, you fully and unconditionally agree to and accept these Official Rules.

2) Sweepstakes entries are limited to the United States and District of Columbia and is void where prohibited. All federal, state and local laws and regulations apply. Subject to any governmental approval that may be required, Sponsor reserves the right to, without prior notice and at any time, terminate the Sweepstakes, in whole or in part, or modify Sweepstakes in any way, should any factor interfere with its proper conduct as contemplated by these Official Rules. Sweepstakes will begin on November 12, 2014 and will continue until December 20, 2014. Sponsor reserves the right in its sole discretion, to cancel the sweepstakes in its entirety, or only the online portion, if it becomes technically corrupted or because of non-authorized human intervention.

3) Eligibility. – Must be at least 16 years-old to enter. Employees, officers, or directors of Sponsor, its parent companies, affiliates, subsidiaries, and their children, parents, spouse, and members of their household are ineligible to participate. No purchase or online entry necessary. Sweepstakes is open only to legal residents of the United States. A purchase does not enhance your chance of winning.

4) Effective date of entries. Entries made online will be effective on the day received. Entries submitted by mail will be effective on the date Sponsor receives and processes the entry. All entries become the exclusive property of Thuzio and will not be acknowledged or returned. You are responsible for your costs of entering, including online access charges, long distance telephone charges, and postage.

5) Selection of winners. Winner(s) will be determined at random by a Thuzio representative. Winner(s) must agree to the use of their names, voices, and/or likeness for the purpose of advertising, trade, or promotion without further compensation, unless prohibited by law.

6) Notification of winners. Sweepstakes winner will be notified by the social media outlet in which they entered. If applicable, an email or phone call will be sent to the winner within one week after the drawing. All decisions are final and binding. Winners must contact the Sponsor within five calendar days from the date the notification is sent by the sponsor to claim their prize. – Failure to contact Sponsor within that five day period will result in immediate disqualification of the selected entrant and a new winner will be selected. No exceptions will be made to this rule. Sponsor is not responsible for and shall not be liable for late, lost, misdirected, or unsuccessful efforts to notify winners.

7) Odds of winning. The odds of winning any drawing will be determined by the number of eligible entries received.

8) In the event of a dispute regarding who submitted an online entry, the entry will be deemed submitted by the authorized account holder of the social media account.

9) Other conditions. Sponsor, its agents and representatives, its parent companies, affiliates, subsidiaries, advertising, promotion and fulfillment agencies and legal advisors are not responsible for and will not be liable for (I) late, lost, damaged, misdirected, incomplete, unintelligible or postage due entries; (II) telephone, electronic, hardware or software program, network, Internet or computer malfunctions, failures or difficulties of any kind; (III) failed, incomplete, garbled or delayed computer transmissions; (IV) any condition caused by events beyond the control of Sponsor that may cause Sweepstakes to be disrupted or corrupted; (V) any injuries losses or damages of any kind arising in connection with or as a result of the Sweepstakes, or from participation in the Sweepstakes; or (VI) any printing or typographical error in any material associated with the Sweepstakes.

10) Indemnification. You agree to release and hold Sponsor, its employees, officers, directors, shareholders, agents, representatives, parent companies, affiliates, subsidiaries, advertising, promotion and fulfillment agencies, and legal advisors, harmless from any and all losses, damages, rights, claims and actions of any kind in connection with the Sweepstakes, including without limitation, personal injury, death and property damage, and claims based on publicity rights, defamation or invasion of privacy. This sweepstakes is in no way sponsored, endorsed or administered by, or associated with Twitter or Instagram. You understand that you are providing your information to Thuzio and the sweepstakes sponsor, not to Twitter or Instagram.

11) Choice of law. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of you and Sponsor in connection with the Sweepstakes, will be governed by, and construed in accordance with, the substantive laws of the state of New York.

Thuzio Updates – October 2014

Oct 2

Posted on
Oct 2, 2014

Hello Friends (cue our Jim Nantz voice),

All is well with Team Thuzio, which wraps up Quarter 3 with a new market launch, a fundraising announcement and an eye on 2015.


Screen Shot 2014-10-02 at 9.49.19 AM- The Thuzio Executive Club launched in Chicago on September 30th with a program that included Gary Fencik and Dan Hampton, both members of the famed 1985 Bears. The event was held at Ditka’s restaurant in Chicago and the coach himself made an appearance.

TEC has grown substantially over the past few months, something that can be seen in our feature video and redesigned website. We’ve also created a pricing structure that benefits both individuals and corporations who want to entertain top clients.

- On the speaking circuit, Tiki Barber will be speaking at the CSE Sports Marketing Symposium, presented in partnership with Sports Business Journal on October 15th. Our CEO Jared Augustine will speak on a panel at EventTech 2014 in Las Vegas next month.

- Special event pages now exist for the ‘Big Game’ in Arizona, the Men’s Final Four in Indianapolis and the All-Star Game in New York City. Those interested in the College Football Playoffs and Women’s World Cup can find decks here. If you are activating around any one of these, we should be in touch.

- We announced a $6 million Series A fundraising round in August. Read all about it, or better yet … look up in Times Square.

- If you don’t follow us on social media, check out Thuzio on YouTube, Facebook, Twitter, LinkedIn and Instagram. You can also follow our co-founder Tiki Barber on Twitter, Instagram and LinkedIn.

Your Athlete Marketing Headlines – September 23

Sep 23

Posted on
Sep 23, 2014

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Here is the latest in athlete marketing and activation from Thuzio’s New York headquarters.

The Artist Formerly Known As Ron Artest Will Sport Panda Shoes This Season
Remember when Reebok had ‘The Pump’ sneakers? This takes that concept and combines them with every Halloween costume from your childhood. No, the panda head doesn’t detach from the rest of the sneaker. Yes, I want a pair.

Metta World Peace has taken his talents to China where he’ll suit up for the Sichuan Blue Whales. He has also planned to change his Chinese name to The Panda’s Friend.

The Discount Double Check Didn’t Work Well For Stephen Tulloch
Unfortunately for the Detroit Lions linebacker, Jake from State Farm doesn’t do health insurance. And ‘like a good neighbor’ State Farm won’t be there with a new ACL.

Here’s the good news for Tulloch … at least he wasn’t a kicker getting injured during an excessive celebration!

Nike, U.S. Soccer And The USOC Comment On Hope Solo’s Situation
Christine Brennan of USA Today examined the Solo case last month before the second Ray Rice video. Now, Nike, U.S. Soccer and the U.S. Olympic Committee find themselves answering similar questions to those recently posed at Roger Goodell.

Jeff Kent Announces Women Driven Scholarship Endowment At Cal
According to the press release, the endowment will provide a full scholarship each year to one female student-athlete selected from soccer, softball, tennis, track or cross country at Cal. Kent, a former MLB player, was a scholarship athlete for just one season while at the University.

Dan Haren Triggered His $10M Option During Last Night’s Dodgers-Giants Game
In what was likely his last start of the season, Haren finished the six innings needed to guarantee his 2015 contract … He went seven.

Screen Shot 2014-09-23 at 10.56.04 AMThere Was A Mighty Ducks Reunion Over The Weekend
The Ducks reunited for the film’s 20th anniversary and even posed in their famed flying V. Notably absent were Joshua Jackson (Charlie Conway) and SNL cast member Keenan Thompson.

Romeo Beckham Is Face Of Burberry’s Christmas Campaign
It is the second modeling job for the son of David and Victoria Beckham. The company’s previous campaigns have featured Kate Moss, Emma Watson and Cara Delevingne

The MLS Is Growing, But A Labor Battle Could Be Their Undoing
Whether you love or loathe America’s professional soccer offering, one can’t ignore a potential labor fight this offseason. With things like the salary cap, allocated players and free agency all on the table, negotiations could be extremely complex, especially if the league wants to maintain the balance of attracting top talent and creating a place to craft U.S. talent.

10 Reasons Why The Ryder Cup Is A Sports Marketing Phenomenon
The Ryder Cup, sans Tiger Woods, takes place this weekend in Gleneagles, Scotland.

What We’re Following In Athlete Marketing – September 19

Sep 19

Posted on
Sep 19, 2014

P&G Pulls Out Of NFL Breast Cancer Awareness Deal Amid Controversies
According to Jason La Canfora, players were informed that a campaign involving pink mouthguards that would have been worn during the league’s Breast Cancer Awareness month has been scrapped.

Screen Shot 2014-09-19 at 10.53.52 AMTara Lipinski And Johnny Weir Promoted To NBC’s Top Skating Broadcast Team
The breakout stars of the network’s Sochi Olympics coverage will replace Tom Hammond, Sandra Bezic and Scott Hamilton this season. As he did in Russia, Terry Gannon will handle the play-by-play duties.

Australian Open Champion Li Na Announces Her Retirement
Na hadn’t played since a third round defeat at Wimbledon earlier this summer and withdrew from the U.S. Open due to knee problems.

“Most people in the tennis world know that my career has been marked by my troubled right knee,” she said in an open letter posted on social media. “After four knee surgeries and hundreds of shots injected into my knee weekly to alleviate swelling and pain, my body is begging me to stop the pounding.”

Tedy Bruschi, Tim Wakefield Honored At ‘The Tradition’
Two star athletes-turned-citizens are honored by the New England Sports Hall of Fame.

Peyton Manning Says His Pizza Businesses Are Booming …
Due to Colorado’s weed laws. The Broncos QB owns 21 Papa John’s franchises. Needless to say, those ‘Mile High’ cravings are paying dividends.

This Nike Themed Airplane Interior Could Destroy Home Field Advantage
Athletes travel hundreds of thousands of miles each season, especially in the NBA, NHL and MLB. Many of these miles are logged immediately after games when the recovery is most critical.

New Faces In New Places As NHL Training Camps Get Underway
Ryan Miller (Vancouver), Paul Stasny (St. Louis) Dave Bolland (Florida) and Brian Gionta (Buffalo) will bring veteran presence to their new clubs.

Hours After Scotland Vote, Andy Murray Reaffirms Commitment To Britain’s Davis Cup Team
The man who ended Britain’s Wimbledon drought in 2013 faced social media backlash after coming out in support of Scotland’s independence.

Joe Maddon Thinks Technology, Not Time Of Games, Is Key To Attracting Young Fans
Nine-inning games this season are averaging 3:03, according to STATS, up from 2:33 in 1981. The Rays manager thinks Skype and Twitter could be just as important as speeding the pace of America’s pastime.

Vermeil Visits TEC
Super Bowl winning head coach Dick Vermeil visited the Thuzio Executive Club on Wednesday night. You can view the highlights below.

What We’re Following In Athlete Marketing – September 17

Sep 17

Posted on
Sep 17, 2014

The latest in athlete marketing and activation from Thuzio’s New York headquarters.

U.S. Open Runner-Up Kei Nishikori Signs Deal With Jaguar
Nishikori is a rising star in the ‘Land Of The Rising Sun’ after becoming the first Japanese player to qualify for a Grand Slam final.

Screen Shot 2014-09-17 at 10.42.51 AMESPN Has Announced Seven New 30 For 30′s Airing This Fall
‘The U’ gets a Part II, while the 70′s Knicks, 1989 San Francisco Earthquake, Livan and Orlando Hernandez, Boston College gambling scandal and Brian Bosworth get the documentary treatment.

Brian Urlacher Leaves Fox Sports 1 To Spend Time With Family
The former Bears star joined the network for its launch last August and also worked on FOX’s NFL Kickoff show.

Nike Unveils The LeBron 12′s
New city. New season. New shoes. Will the move back home hurt Nike’s ability to push product? One analyst thinks it might.

CoverGIRL Sticking With NFL Sponsorship Despite Devastating Memes
The NFL’s official beauty sponsor has seen its ‘Game Face’ campaign backfire since TMZ posted the Ray Rice elevator video.

RGIII Told By NFL Not To Wear ‘Know Jesus, Know Peace’ Shirt During Press Conference
The Redskins QB was told that it had to do with Nike’s NFL partnership and turned the shirt inside out. Linebacker Ryan Kerrigan wore a t-shirt from Five Four Clothing during the same media availability and was not asked to do the same.

Tim Duncan Will Appear Alongside The Punisher In New Comic
Duncan’s affinity has previously included wearing a Punisher knee brace during warmups.

Alex Morgan’s Books Being Turned Into TV Plot
Amazon Studios is behind the project, with ABC Family’s David Babcock serving as writer and showrunner.

“The Kicks tells an empowering story of twelve-year-old soccer player Devin who is on the verge of being named seventh-grade captain on her Connecticut school soccer team when her family moves to California and she has to start from scratch in one of the most competitive soccer states.”

Lolo Jones Is First Person Booted Off New Dancing With The Stars
The three-time Olympian had problems with the cha-cha during Monday’s premiere.

Arian Foster Bashes Anheuser Busch For NFL Stance
The Super Bowl’s exclusive beer advertiser responded to consumer pressure with a strongly worded statement. It wasn’t enough for the Texans running back.

“Selling poison on that high horse,” Foster wrote in one tweet. He followed it with, “Domestic violence and alcohol damn near synonymous.”

SPOTTED: Nastia Liukin doing local TV for Liberty Mutual, Genie Bouchard does a photo shoot for Nike, Russell Westbrook has a new spot for US Cellular and Brett Favre has been named a brand ambassador for Copper Fit.

Your Daily Reads – September 15

Sep 15

Posted on
Sep 15, 2014

The latest in athlete marketing and activation from Thuzio’s New York headquarters.

NHL Players Hit The Media Circuit
We’ve felt the weather start to turn in Manhattan, a sure sign that hockey season is almost here. This assembly line of interviews, cameras and photo shoots will be used by the NHL, its member clubs and sponsors throughout the 2014-15 season.

In-Depth With Every Derek Jeter Swing
How many swings has Derek Jeter taken through his entire Major League career? The New York Times estimates that number at 342,000 … or four days worth.

Screen Shot 2014-09-15 at 10.53.54 AMGus Johnson Is Stepping Aside As FOX’s Lead Soccer Broadcaster
With FOX (and FOX Sports 1) taking on more college football and basketball, Johnson was concerned that he wouldn’t be able to give soccer the attention it deserved. It remains to be seen how the network will fill the role before next summer’s Women’s World Cup.

Mayweather’s Career Earnings Top $400 Million With Saturday’s Fight
“Money” topped Forbes annual list of the world’s highest paid athletes in 2013 and took in $32 million guaranteed for Saturday’s bout against Marcos Maidana.

Eric Decker, Carl Hagelin and Matt Harvey Named NY’s Most Stylish By US Magazine
No Henrik Lundquist?

It’s also worth noting that Hagelin’s fashion inspirations include two of Hollywood’s biggest actors.

“Leo DiCaprio always looks clean and classy. He wears a suit so well. And Ryan Gosling—he has such an effortless vibe about him, cool without trying. Plus he has a great accessories game, always mixing it up with the finishing touches like the sunglasses and watches.”

Amid Crisis, NFL Searches For New CMO
Mark Waller, who has had the job since 2009, was promoted to an Executive VP overseeing international operations.

Screen Shot 2014-09-15 at 10.52.29 AMThe FedEx Cup Treated Billy Horschel Well
Horschel took home the PGA’s biggest prize and a $10 million check as FedEx Cup champion. His career earnings before the tournament? $4.5 million.

Coming into September, Horschel had just one career PGA Tour victory and his best finish at a major was fourth place at the 2013 U.S. Open.

Greg Norman Recovering From Chain Saw Accident
The Hall of Fame golfer survived a close call while cutting trees at his South Florida home and is expected to make a full recovery.

Grant Wahl With A Good Article On Sexism And FIFA
According to Abby Wambach, FIFA head Sepp Blatter confused her with Marta at the 2013 World Player Of The Year gala. Wambach and Marta look nothing alike. You can read the entire thing here.

What We’re Reading – September 12

Sep 12

Posted on
Sep 12, 2014

Oscar Pistorius Guilty Of Culpable Homicide
On Thursday, the former Olympic and Paralympic track star was acquitted of murder charges in the 2013 death of Reeva Steenkamp. Pistorius was granted an extension on his bail until a sentencing hearing begins next month for culpable homicide, an equivalent to manslaughter.

Screen Shot 2014-09-12 at 10.21.09 AMTim Tebow Joins GMA
The quarterback got a tryout during Super Bowl week as a guest host. Now, he’ll help launch the show’s ‘Motivate Me Monday’s’ series which features “individuals and their amazing stories of triumph.”

Athletes So Good At Marketing … They’ve Become Their Own Brands
We’d all like to ‘Be Like Mike’ … or George Foreman, David Beckham and Magic Johnson.

CBS’s Thursday Night Football Opening Was On-Point, Well Done
Specifically host James Brown, who delivered a monologue that is being raved about this morning.

“Two years ago I challenged the NFL community and all men to seriously confront the problem of domestic violence, especially coming on the heels of the murder-suicide of Kansas City Chiefs football player Jovan Belcher and his girlfriend Kasandra Perkins. Yet, here we are again dealing with the same issue of violence against women.

Now let’s be clear, this problem is bigger than football. There has been, appropriately so, intense and widespread outrage following the release of the video showing what happened inside the elevator at the casino. But wouldn’t it be productive if this collective outrage, as my colleagues have said, could be channeled to truly hear and address the long-suffering cries for help by so many women? And as they said, do something about it? Like an ongoing education of men about what healthy, respectful manhood is all about.

And it starts with how we view women. Our language is important. For instance, when a guy says, “you throw the ball like a girl” or “you’re a little sissy,” it reflects an attitude that devalues women and attitudes will eventually manifest in some fashion. Women have been at the forefront in the domestic violence awareness and prevention arena. And whether Janay Rice considers herself a victim or not, millions of women in this country are.

Consider this: According to domestic violence experts, more than three women per day lose their lives at the hands of their partners. That means that since the night Feb. 15 in Atlantic City [when the elevator incident occurred] more than 600 women have died.

So this is yet another call to men to stand up and take responsibility for their thoughts, their words, their deeds and as Deion [Sanders] says to give help or to get help, because our silence is deafening and deadly.”

Screen Shot 2014-09-12 at 10.25.11 AMMicrosoft Paid $400M To Put Surface On The Sidelines. Announcers Calling Them iPads
As Homer Simpson would say …. “D’OH.”

Sheraton Shifting NHL Sponsorship Focus
According to IEG, the Sheraton chain has renovated a percentage of its hotels over the last few years, even rolling out exclusive events designed to build upon the guest experience.

“Starwood is changing the look and feel of Sheraton, and the NHL is a good platform to get that message out,” said Nicole Allison, the NHL’s director of partnership marketing

Are Team Specific TV Networks Beneficial To Fans
This SportTechie article focuses specifically on the English Premier League and notes that the challenges of crafting a team network is producing content worthy of it.

NFL Jersey Snuggies Are Here
Here is a Secret Santa gift that is sure to win the office.

Indiana Kicker Is The Ultimate Dual-Sport Athlete
Samantha Dewey hasn’t missed a PAT on the football field. She’s also scored 30 goals in seven games on the soccer field.

Bob Suter’s Jersey Is Hanging At Herb Brooks Arena In Tribute
Well done Lake Placid … Well done.

Thuzio Executive Club’s Monday Night Event Was Mentioned In A Few Outlets
Our ‘Big Blue Game Watch’ made the New York Daily News, US Weekly, Star and OK Magazine.